No one can deny that social media has become a huge part of our lives. Businesses, in particular, have found them to be extremely useful for building and growing their brand. Instagram, as one of the most popular social media platforms today, has particularly been proven to be a powerful tool for attracting customers, driving traffic, boosting conversions, building an engaged audience, and creating personal and meaningful relationships with customers and prospects.
Who would have thought that a simple photo-sharing app could make such an impact on people’s lives and businesses and help so many small businesses grow and create a big community around their brand?
If you feel that your Instagram presence is not strong as you would like it to be, you might want to consider working on growing the number of Instagram followers. The greater your audience, the more opportunities you will get to engage with current and prospective customers, create unique experiences and expand your business.
Below we share some of our best tips to get real Instagram followers and build a better Instagram presence.
Use the Right Instagram Hashtags
Your main goal on Instagram should be to engage your current target audience regularly while also working on increasing the number of real followers. Posting fresh, appealing, and engaging photos will meet the initial requirement, but to start growing, hashtags are essential. If you use hashtags in your photos, people who are searching for specific terms will be able to land on your Instagram profile and look at your offer.
So, you might wonder which hashtags to use? Instagram users tend to use certain hashtags more than others. When using popular hashtags, the odds of reaching new users and being discovered are much greater. Popular hashtags are likely to give you additional engagement and likes, but they will not lead to increased long-term engagement, new interested followers, and most importantly, greater sales.
If you want to tag your photos properly, you need to find and use the most relevant hashtags. This means you need to do thorough research to make sure you use the right hashtags that describe your business but are also searched on this platform.
Hashtags in Instagram posts are a given, but you should also use hashtags in your stories to increase the likelihood of being seen by users who follow the specific hashtag. You can use hashtag stickers that are available in the Instagram Stickers menu when creating a story or just hashtag directly in your captions.
Attract Your Competitors’ Followers on Instagram
One of the best ways to find and attract new followers is by identifying your closest competitors, looking at their Instagram accounts, and engaging with their followers.
So how do you attract your competitors’ followers? The most important thing you can do is grab their attention by engaging with them. There are several ways to engage with Instagram users, and the more work you put in, the more followers and repeated engagement you will get out of it.
The three main types of engagement on Instagram are following a user, liking their photos and videos, and commenting on their posts.
Instagram contests can create engagement and can help you gain greater reach and brand awareness. An increasing number of reputable brands are using this tactic and see immediate results.
When organizing an Instagram contest, you must know your purpose. An elaborated purpose helps you set clear goals for your activity and better understand whether the contest was successful or not. So start by thinking about what you want to accomplish with the contest. Do you want to increase your follower base or get a greater brand awareness?
An important aspect when it comes to contests is that it should be easy to participate, regardless of whether your participants are interacting with your posts or posting their own. Increased engagement and getting likes and comments boost your activities on Instagram and you’ll end up reaching more real followers.
Once your contest is up and running, it’s important to be involved and make the participants feel seen. Like, comment, and encourage but be fair as well. Otherwise, the risk is that new potential users will not want to participate if they see that some receive encouragement and others do not.
Instagram can be a highly targeted, visual marketing channel for your brand and an opportunity to build a loyal audience that grows together with your business.
Getting more followers can seem challenging and tiresome at the beginning, but if you follow the strategies listed above and target the right audiences, use the right hashtags, keep an eye on your competitors, and run contests, soon enough you will start seeing your numbers soar.