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8 Content Writing Strategies To Elevate Your SEO Strategy

    Good content is the lifeblood of your website. It’s what will keep people coming back for more, turning them into loyal readers who tell their friends and family about your blog or website. A well-written article can also help drive traffic to your site and boost search engine rankings.  

    But how do you get started? Writing great content requires time and effort, as do SEO best practices like keyword optimization. Luckily, there are plenty of strategies that can make both more efficient. If you’re looking for content writing strategies to elevate your SEO, you’re in the right place. Check out the eight content writing strategies below to boost your SEO strategy:

    1. Use Topic Clusters

    Topic clusters are groups of related content. They can be as small as a single page or as large as an entire website. Topic clusters are a great way to organize your content into logical groups. You can use them to find related pieces of content or make it easy for users to navigate your website. 

    Topic clusters help you organize your content and build a deeper understanding of your audience. When creating topic clusters, look at each piece of content and ask: Why did they read this? How might they respond to it? And what else could you write that would help them achieve their goals, regardless of whether or not those goals include buying something from you? 

    For instance, if you have a website about dog food and an article about the best dog food brands, group that article with other blogs about dog food brands in the same topic cluster. Each topic cluster can contain multiple topics and sub-topics.  

    Topic clusters make it easier for search engines to understand what kind of information people may want when searching for specific words or phrases, which means higher rankings. 

    1. Assess Your Website’s Content

    Consider assessing your website’s content to determine its quality and detect any issues. If it’s not up to par, it may be time to do some work. Do an audit of all the different pages on your website: product pages, case studies, blog posts, and more.  

    It would help if you noted what each page contains and how much text there is in total. If you have 400-500 words per article, which isn’t enough for SEO purposes, consider increasing your word count. See if your content is still up-to-date and accurate. Which topics are more popular? And how can you make all your articles perform well? Assessing your website content will help you gain insight into what you need to do to elevate your SEO strategy.

    1. Create A Keyword Strategy

    Keyword strategy is the foundation of any SEO strategy. However, it can be hard to get right. Here are some tips on how to create an effective keyword strategy:

    • Start With Research: Keyword research is the first step in any SEO strategy. It helps you determine what people are searching for online and where these questions often come from. The best way to do this is by using any of the available keyword research tools. They show you how often specific keywords have been searched over time and across different regions and languages.
    • Create A List Of Targeted Keywords: You should create a list of target keywords that align with your business goals and use them consistently throughout your content. That way, search engines understand what each page is about.
    1. Write An Audience-Targeted Headline

    The first thing people see on search engines and your website is your headline. Make sure it’s relevant and enticing. Doing so can help you attract the right audience. 

    You should be able to tell what your article is about from the headline alone. It means that when visitors look at it, they should have an idea of what they will read before clicking on it. More importantly, ensure you keep headlines short and descriptive. You don’t want to drive people away from long and unclear headlines.

    1. Make Your Content Easy To Digest

    There are several ways to make content easier to digest. You should prioritize the use of subheadings. You can do this by using H2 tags. It would be best to use H1 tags for the main title and second-level headings (H2), which will be used throughout your document and act as subheadings. 

    You can also break up text with images. Images break up the text nicely for readers and add visual interest. So try incorporating some as often as possible within your articles without overdoing it. Also, ensure you don’t make it seem cluttered with images on every other page. 

    You can also use bullet points instead of paragraphs where appropriate. It makes it easier for people to scan your article quickly. Also, it makes it easier to skip between sections if they see something intriguing that catches their eye first instead.

    1. Craft A Compelling Meta Description

    A meta description is a short sentence or paragraph that describes your page and gives search engines a sense of what the page is about. It’s not a place to repeat the title tag but a space for you to tell search engines (and users) something about what this page offers. It’s good practice to keep meta descriptions between 150-160 characters in length so they can all be displayed in the search snippet. 

    Ultimately, meta descriptions should be written in conversational language to attract users to click your blog.

    1. Include A Call-To-Action (CTA) In Every Post

    Now that you’ve written your blog post and it’s ready to go live, don’t forget to include a clear and concise call-to-action (CTA) near the top of your page. Your CTA should communicate what you want the user to do next: buy something, sign up for an email list, etc. Make this CTA visible without scrolling down too far on your site.  

    People often only read enough text on a page to get their questions answered, so if there is more information below that doesn’t directly pertain to them, they may not see it. The best way to ensure that users find your CTA is by using attractive colors and style with it.  

    1. Implement Inbound And Outbound Links

    It’s also crucial to implement inbound and outbound links. Inbound links are links from other websites that point to your website. Outbound links are links from your website that point to other websites. Both types of linking help build your website’s authority and visibility, but in different ways: 

    Inbound links improve the value of a page on another site by providing access to additional information or services not found on the first site. It increases the popularity of both websites in general search engine results pages (SERPs).   

    In contrast, outbound links improve the value of a page on one site by providing access to additional information. It makes it more likely that users will return to the original site for reliable content.


    The above strategies can help you create content that’s optimized for SEO. If you implement them all and focus on quality over quantity, you’ll significantly impact your website’s rankings and traffic. Thus, it’s important to prioritize them.

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