Technology has become part and parcel of modern businesses. Read our blog to learn the benefits of investing in a mobile app for your service business.
Why A Mobile App Is Essential For Your Service Business
Mobile app usage has grown rapidly over the past decade, with the leading app stores receiving new users and developers daily. Statistics show Android and iOS users had a pool of 3.48 million and 2.22 million apps to choose from in 2021. From gaming to the business industry and everything in between, there is a plethora out there for anyone and everyone to choose.
This increased app usage shows how much people are reliant on technology today. Many businesses are taking advantage of this trend by building their own customized business apps.
In this article, you’ll learn everything you need about the benefits of a mobile app for your service business. Read on to learn more.
- Encourages better customer service
Customer service and customer experience are two fundamental aspects that can make or break your entrepreneurship career. Whether you’re just starting out or already have an established service business, investing in these two features can increase your chances of success. One way of doing so is by using a mobile app to help you serve your customers better.
For instance, if you’re running a dog walking service business, you can invest in existing dog walking software or build your own from scratch. This program will allow you to schedule your jobs and increase the quality of your service delivery. In the long run, your clients will be happier as the service you provide will be more convenient for them. The effect is that they are then more likely to recommend your services to others.
- Enhances your marketing strategies
In a world where technology has become a priority, you can only compete with the best by matching the current trends. Gone are the days when businesses relied heavily on billboards, calendars, and other similar memorabilia for advertisements. Today, these advertisements and marketing strategies have been overtaken by technology, and mobile apps are at the forefront.
With a good mobile app, you can use pop-up notifications for marketing your services. Rather than posting your offers and discounts on billboards, you can alert your current clients via these notifications. If you’re planning to introduce new services, you can do the same, and your customers can simply click on the pop-up to see what you have in store for them.
Of course, you’ll likely receive inquiries about your prices for the new services or products in your catalog. Moreover, it’s recommended that you use a free estimate template like the one designed by Jobber to send your price details to your clients and prospects, making your work easier. The good thing is that you can create a professional-looking estimate, which has the effect of strengthening your customer’s trust in you and your brand.
- Strengthens brand awareness
Brand awareness should be top of your priority list if you’re looking to increase your customer conversion rate. Customers are likely to choose a familiar brand over a new one. To become one of those familiar names in the market, you’ll need to invest time and money in building your identity.
A mobile app can help strengthen your brand awareness simply by putting your company’s logo at the center of the clients’ smartphone screens. Every time prospective customers swipe through their installed apps and see your brand logo, that picture sticks in their minds. Therefore, the next time they’re looking for services offered by your business, they’re likely to consider you as part of their main options.
- Builds better communication
Communication is vital when it comes to running and sustaining a business. Customers like to be associated with brands, making it easier for them to give feedback and submit complaints. Social media channels have made it easier for clients to interact with their favorite companies, but you can take it a notch higher by investing in a mobile app.
From your business app, a customer can access all the necessary company information and contact your agents without any hassle. They can also submit their complaints or book a service through the same channel. Having everything in one place makes these apps more effective than most communication channels.
Are you still debating whether to invest your money in developing your mobile app? Considering the current trends in customer demands, you should ask yourself “when” rather than if you should actualize this project. A good mobile app allows you to interact with your customers as you like.
It enhances your service delivery strategies, improving your customer’s experience. Communication, brand awareness, and better marketing techniques are other sectors of your business that are likely to benefit from this investment. So, start thinking of how to make this project a reality and improve your chances of competing with the best in the market.
Ceci, L. “Biggest App Stores In The World 2022.” Statista. Last updated April 2022. Accessed June 2022. https://www.statista.com/statistics/276623/number-of-apps-available-in-leading-app-stores/#:~:text=Number%20of%20apps%20available%20in%20leading%20app%20stores%202022&text=As%20of%20the%20first%20quarter,million%20available%20apps%20for%20iOS.
Jallad, Revecka. “To Convert More Customers, Focus On Brand Awareness.” Forbes. Last updated October 2019. Accessed June 2022. https://www.forbes.com/sites/forbesagencycouncil/2019/10/22/to-convert-more-customers-focus-on-brand-awareness/?sh=322f68592075Joseph, Chris. “Importance Of Communicating And Meeting Customer Requirements.” Chron. Accessed June 2022. https://smallbusiness.chron.com/importance-communicating-meeting-customer-requirements-11774.html