Mobile online gaming comes with many distinctive features. Mobile games may be games for smartphones, feature phones, smartwatches (or pocket PCs), tablets, PDAs, and other mobile devices. Smartphones have a variety of connectivity options to allow mobile gaming online. These technologies make it possible to play wireless multiplayer games with more than one player.
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Mobile gaming online can include everything from simple casual games such as Snake on older Nokia phones to more complicated 3D and augmented-reality games. The first known mobile game was a Tetris-based version on the Hagenuk MT2000 phone in 1994.
What is Mobile Gaming?
Today’s mobile games are downloaded both from an app shop and mobile operator’s portals. Some mobile games are preloaded by the OEM, the mobile operator, or sideloaded onto your handset using a cable or via Bluetooth connection, infrared or Bluetooth.
Mobile game features for mobile devices are typically not as extensive as those available on PCs and gaming consoles, due to the fact that they have limited system resource. One mobile device is missing a dedicated gaming controller, as an example. It’s the Sony Ericsson Xperia PLAY. In most mobile phones, the keypad doubles up as a gaming controller. Touch screen displays on smartphones allow users to input their data.
Advanced mobile games typically require large random-access memory (RAM), central processing units that are fast (CPU), and dedicated graphics processing units (GPU). OpenGLES is a cross platform, royalty-free programming device that allows developers to write games with 3D or 2D graphics.
Mobile Gaming Online: Different Types
Location-based Gaming
These games are also known as location-based mobile games. These games are not only compatible with mobile hardware, but also include the player’s position in the game concept. The player’s location is not important in a typical mobile mobile game. But, their coordinates and movements are key elements in a location-based game.
Ingress, a multiplayer online strategy game with a large player base, uses GPS to locate “portals”, which are located near the player’s physical location. The portals are part of a science fiction story, and the game is open to all media. Any mobile device can run Ingress, whether it has an internal or external GPS receiver. Bluetooth is used to connect external GPS receivers. Expect to see more phones equipped with integrated GPS.
Augmented Reality Gaming
Augmented reality games have become a popular mobile gaming option. These games combine the best of both real-world and computer graphics to create the illusion that you are in augmented reality. Sky Siege allows players to shoot virtual helicopters which appear to fly in the room.
Augmented reality is also possible if the device has a rear-facing camera. The game requires that the player aim the device’s camera towards a particular location. The device’s screen will show the area captured and the computer-generated graphics that augment it. This allows players to interact with each other in the same way.
Pokemon Go is an augmented reality game that has been very popular. The app lets the player travel to specific locations on their GPS map. To capture Pokemon, they then use the Augmented Reality Mode.
Multiplayer Gaming
Many mobile games allow multiple players to play simultaneously, either locally or remotely via Wi-Fi and Bluetooth.
Mobile multiplayer games can include both turn-based and synchronous tournaments. Live tournaments are where random players from different parts of the world compete against each other. This is done by using different networks such Google+, Game Center, and Facebook.
The matches of players in asynchronous tournaments can be recorded. The matches are recorded and broadcast to others in the same tournament at a later stage. Asynchronous gameplay eliminates the need for players to have a constant live connection. This is a completely different game. The game is played in a single-player mode. Thus, players can continue playing against their human counterparts.
This is done via different networks, such as Facebook. Some companies use a regular turn-based system in which the final results are posted to allow all the players to see who won the tournament. Other companies record screen recordings of live players. They then broadcast them to the other players at a later stage. This allows players to feel as if they are always in contact with an opponent.
Mobile Gaming Online: Acquiring Players
Mobile gaming is dependent on platform distribution for players to be acquired, such as those who are interested in playing in a game launch. Distribution of mobile games takes place in the Apple App Store (or Google Play Store), with additional app stores like Amazon. Therefore, marketing is targeted to drive potential buyers towards the stores or websites where games can be purchased.
Online mobile gaming is best when marketers focus on acquiring new players through Facebook ads and Google App Campaigns.
App Install Campaigns offer advertisers the highest quality and volume of advertising traffic. The Facebook platform’s potential requires creative testing. It also requires constant adaptation to new Facebook advertising strategies and algorithms. Facebook has increased the frequency at which advertising products are changed over the past few decades. Top mobile app marketers have also increased the frequency with which they change their strategy. Historical data shows that the strategy we are using today is very different than the strategy we used six years ago. This statement would be true regardless of how far back you look over the past five years. Simply put, we are constantly evolving our strategy to meet Facebook’s best practices in App Install Campaigns.
Google App Campaign
Google App Campaigns is another option for Facebook’s ad solutions. The Google App Campaigns enable advertisers to create ads through which people can download the app directly from their ad. App Campaign ads (and all settings available to Google App Campaigns) are made specifically for app installs.
Other campaign types such as text ads or display ads can be used to promote mobile gaming online. But those campaigns do not have the same conversion rates as App Installation Campaigns. People will be more likely to install apps if you only require them to click a few buttons.
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Mobile Gaming Marketers: Takeaways
Facebook App Install Campaigns, and Google App Campaigns, are the best tools for mobile gaming online. It’s time to get more out of Facebook ads and Google Ads.