Semrush is a well-known SaaS platform specializing in keyword research, competitor analysis, and Google Ad campaign optimization.
However, it’s much beyond that.
Semrush is a software program that will aid you with the creation, maintenance, and enhancement of your marketing and advertising campaigns that are digital.
Semrush keeps your domain under control and healthy from beginning to end to get you on top of the search results page (SERPs).
This guide will cover every aspect of Semrush’s features. My thoughts and thoughts about Semrush: you can read my complete Semrush Review in a separate blog post.
What exactly is Semrush?
Semrush can be used to do various tasks (in digital marketing and SEO). It can be used to identify keywords you want to target, analyze your competitors’ link profiles, and monitor and analyze your social media profile; Semrush does it all.
Semrush should be seen as something other than a tool in isolation.
It comes with various tools, each with unique functions that can be utilized to modify, track, and enhance the effectiveness of your SEO campaign. The most well-known toolkit is the SEO Toolkit. SEO toolkit.
Additional SEO strategies are available from software kits that focus on pay-per-click (PPC) advertisements and social media, as well as content marketing and growth management for agencies.
Does it sound like you’ve got a lot?
Yes, it is.
I’ve compiled this complete guide to help clarify Semrush’s diverse tools.
As I go along, I’ll address concerns like “How can I use Semrush to increase your website’s visibility?’. I will show you how to utilize Semrush to conduct search engine optimization, perform website audits, analyze your website compared to your competition, and much more.
Six Ways to Utilize Semrush to increase the effectiveness of your SEO
1. Recognize your competitors
One of the most essential elements of SEO is identifying competition in your field. Whatever field you’re in, there are numerous brands you can gain and learn from.
In that regard, you’ll need a better tool than Semrush for mapping your competitors. One tool that is closest to Semrush is Ahrefs. However, even with Ahrefs, the results may need more accurate.
Semrush gives you the most exact information on your opponents so you can implement your plan immediately.
To determine your competitors’ organic ranking, type your domain name into the Semrush search box and navigate toward the “Main Organic Competitors” section of the report overview.
Find your top five organic competitions here. They are domains that you are competing with in Google with the exact keywords. If you share more keywords with your rival, your competition degree will be more popular.
As an example, a simple lookup on “hootsuite.com” revealed the top 5 organic rivals:
It’s not surprising to see other popular social media scheduling companies, including Sprout Social, Buffer, and Later, among Hootsuite’s top five organic competitors. Additionally, you’ll find columns on the level of competition, popular terms, and the number of keywords the rival website is ranked for within Google’s top 100 results for search.
Click the “View Details” button below the column for more competitor information. The list will include all the organic competitors and the essential SEO indicators.
Select any of these domains from competitors to find the most essential information on the site. This will help you improve your SEO plan.
2. Find the top content of your competition
Semrush allows you to look at the top-ranking content of your competitors.
Type in the domains of your competitors into the search bar, and follow the link:
Research > Competitive Research > Organic Research
Go to and click on the Pages tab to browse the top-performing content of your competitors.
The report will show all websites your competition is ranking among the first 100 Google results for search. Semrush can provide a more precise estimate of the overall organic traffic, the traffic percentage, the number of keywords the page is being ranked for, and further information regarding backlinks and paid keywords.
It is possible to export your listing of keywords to an Excel spreadsheet for review and sorting. This list contains all the keywords and variants you must consider when making your material. Ensure these keywords or variations are included in your on-page SEO components like title tags, headings, body copy, images SEO, URLs, etc.
3. Find your Top Ranking Keywords
Another Semrush feature that’s highly beneficial.
Organic traffic is likely among the main factors driving traffic to your site. This feature lets you look up your site’s most popular organic keywords. It also helps you decide if your SEO strategy is functioning.
It is also possible to view your competition’s top-performing keywords and discover possible content ideas and subjects for your website.
For a list of your top-ranked search terms, type your domain into your Semrush search bar and then go to:
Research and Competitive Research > Organic Research
Start the Positions tab and review the results on this page.
Focus on more than the keywords in your list. Concentrate on the five columns to the left to see each keyword’s performance on SERPs.
Intent to search
Position
Volume
Keyword difficulty (KD) score
Percentage of traffic
It will let you know your site’s performance in Google and whether altering the organic SEO strategy to target the right keywords is necessary.
4. Learn about news-worthy ways to make money on Your Website
If you’re a writer driving an adequate amount of traffic to your site about specific subjects, You’re likely searching for new methods to make money from your site.
There are several websites available that will make money from the traffic you’re driving organically produced results.
In this way, if you can find the websites and provide them with advertisements on your site, it could make you a small amount of extra money. Semrush can make this extremely simple.
This is how you can use Semrush to come up with new ideas to make money from your website:
1. You can type in your domain’s search bar to get a report on your domain’s overview. I’ll take the popular social media marketing blog Social Media Examiner (socialmediaexaminer.com) as an example.
2. Scroll towards the Main Organic Competitors section. Then press “View All” for a complete list of organic rivals.
3. Take a look at your Paid Keywords column. In this case, we’ll select Hootsuite (hootsuite.com) as it is home to 584 paid keywords.
4. Afterward, select the numbers in the Common Keywords column next to Hootsuite.
5. It will then open this tool. Keyword Gap tool. The drop-down menu is below every domain; ensure you choose “Organic Keywords” for your domain and “Paid Keywords” for your competitor’s domain.
Then, in the report, you’ll get, scroll down for the complete list of keywords shared.
You can see that I’ve highlighted two particular keywords -“automate Instagram posts “automate Instagram posts” as well as “social marketing on media.”
In both instances, even though Social Media Examiner currently ranks at the top of organically natural search results, Hootsuite is bidding for similar keywords in Google Ads to rank at the top of paid results.
To make maximum use of this feature, contact certain websites that bid on the terms your site is ranking for and ask whether they want to place ads on your website. Set up an ad-related fee, and then begin monetizing your website’s organic traffic.
5. Look at the breakdown of Your Competition
We’ve already seen how Semrush can help us find the best competitors. The next step is to take it higher by reviewing your competitors’ breakdown.
What is the significance of this? When you study competitors on Semrush this site, you will get reports of organic competitors, including hundreds, if not thousands. The quantity of information that you have access to is often overwhelming.
Therefore, it’s crucial to look at your top 5 or 10 rivals and then review their strategies.
The organic competitor report may be processed by:
Competition Level
Common Keywords
SE Keywords
Traffic
Costs (USD)
Paid Keywords
In the detailed reports of Semrush, You’ll gain more insight into what you’re competing against, how you’re performing with them, and how you could increase your position in the SERPs.
6. Get High-Quality Link Building Opportunities
Semrush can be used to look over not only the backlinks of your website but also to review those of your competitors.
For a backlink analysis with Semrush to analyze your competitor’s backlinks, type in their domain into the search bar and follow the link:
Link Construction > Backlink Analytics
Within the Backlinks Overview document, you should pay particular interest to Referring Domains and Backlinks.
The summary report will provide helpful graphs and widgets about modifications in linking domains and backlinks that refer to New and lost backlinks, as well as categories of the linking domains, referrers according to authority scores, link attributes (follow or nofollow. ), and backlink type, and many more.
If you visit your Referring Domains number, you’ll better understand your competition’s link profile. Then, you can use the advanced filters and sorting features to determine possibilities for building links.
When you’ve read your competitor’s link profile, you can use these link-building techniques to generate new backlinks for your website.
What can Semrush do to boost SEO?
Using SEO tools from Semrush to study your rivals and determine the best words to be ranked higher on the search result pages is possible. You can also keep track of your website’s performance, track the health of your website, and so on.
In this comprehensive Semrush guide, you’ll be taught how:
Find low-competition keywords
Be able to beat your competitors’ SERP positions
Link-building opportunities for identity
Be aware of the backlinks to your site’s website
Make your website more appealing and improve its technical performance
Get new ideas for content pertinent to your area of expertise
To begin, you must create a free Semrush account. After that, make your website and select the kind of project that’s best suited to the goals you’re aiming to achieve. When your project is completed, you can begin exploring Semrush’s options.
Who can benefit from Semrush?
Semrush is mainly used by smaller or medium-sized businesses (83 percent of Semrush users) for SEO improvement.
It is primarily used by freelancers, companies, bloggers, marketers, and others seeking advice and insights to optimize their sites.
What is the process by which Semrush obtains its information?
Semrush is a bot that crawls websites using the Semrushbot and operates its algorithm, but other third-party tools collect Google’s data.
This data is then presented with a simple interface to offer users insights into their site’s organic search performance.
How reliable is Semrush?
Semrush does not guarantee to be 100% accurate and isn’t claiming to be. Regarding content marketing, traffic rate estimates, and backlink searches, Semrush can only be considered a tool for creating an SEO strategy to attract more visitors.
Though generally reliable, its information could be faulty. The data it uses is based on data and constantly changes in the web world, which may need to be revised.
This should be considered one of many solutions to the SEO issues. It can, however, assist you in achieving successful SEO results. Semrush can be connected to Semrush to Google Analytics and other tools for as accurate as possible.
This is your chance to Test Semrush.
I hope you find this post informative and feel confident exploring Semrush’s SEO features and digital marketing tools.
A description of Semrush as an efficient SEO tool is undoubtedly overstated, particularly when you look at the more than 40 unique features available on the Semrush platform.
Semrush is helping 95,000 paid customers improve their sites’ performance, identify the most effective keywords, improve organic search traffic, and more.
If you decide to try Semrush on your own, follow the tips in this Semrush instructional piece. Then, inform me in the feedback what you think about it.