Digital content has become one of the most important aspects of businesses of various sizes; websites help in spreading the information, services and offers. Content management systems (CMS) are the tools created exactly for this purpose – to publish, manage and update content used on websites and other communication channels. Generally, CMS is software that provides the way to organise and update your website and its structure. There are a few examples of CMS, with WordPress currently being the most popular one. However, in this article, we are going to focus on an enterprise CMS. What is it? How is it different from a typical CMS? When do you need it? Let’s find out the answers!
Enterprise and small-scale CMS
The aforementioned WordPress is an example of small-scale CMS; its capabilities and functions are perfect for start-ups and smaller companies. While a free and well-working platform (which WordPress is) sounds tempting, it’s not a one-fits-all solution.
Small-scale CMS is not the best choice when it comes to larger or rapidly growing businesses. With the development of your services and communication channels, the content of your website is also expanding; and with more content comes more needs and requirements. And that’s where small-scale CMS platforms fade in comparison with enterprise ones. Such platforms are designed for medium-sized and large businesses, providing them with more options and possibilities to build and manage ever-growing content. Moreover, they are capable of managing communication in different channels, not just on the website.
Benefits of an enterprise CMS platform
Starting with a small-scale CMS is a reasonable option; it will help you build the core of your website and get to know the general idea of content management systems. However, if you opt for a developing business with constantly growing content, an enterprise CMS will be your best companion. There are a few reasons for that.
Instead of working on separate systems and applications, enterprise CMS provides tools and solutions which make it possible to integrate all your existing databases and content. With such a hybrid solution, expanding your website content is easier than ever before. The integrating modules are already included in the CMS, or they can be customised; at the same time, website editors can work with their familiar tools. The workflow remains undisturbed.
Diverse content very often requires launching multiple websites which can address specific issues. However, this solution seems to be problematic in several ways. First, managing several websites simultaneously is difficult concerning providing the highest possible quality. Moreover, administering more than one website increases the risk of duplicated or unsynchronised content. An enterprise CMS offers a unified platform which gathers all of your content in one place. This way, it is more convenient for editors to access all the files and resources from one place.
Since businesses had gone digital, personalised content has become one of the most important leverages. Nowadays, customers expect to be recognised and appreciated by the companies they cooperate with. Thanks to enterprise CMS, it is possible to create separate content groups which will be visible to a particular audience. The stored content can be easily segmented and improved by editors; moreover, enterprise CMS enables gathering customer data from external systems. This way, creating personalised content is more precise and adequate.
Investment for the future
Choosing your CMS is not only about conducting the business but also managing the content. You may want to remain a small-sized company; however, it is crucial to remember that, at some point, the business will develop. That is why it is much better to start with a more complex enterprise CMS which can handle growing content and demands far more easily. If you want to know more about those platforms, take a look at this article: What is an enterprise CMS and who needs one?