The world is increasingly moving digital. Every aspect of a person’s life is now possible online, from digital classes to digital sporting events. For businesses, this offers a great opportunity. Never in history has there been a better time to build or expand a business. The chance to reach more people, increase revenue and hire the best talent is now.
Going digital is not just a good idea. It’s a need. With the move toward a greener, more globalized society, businesses will soon be forced to up their digital presence. However, you must first step into the digital space to enjoy all these benefits. Here are the five best ways your business can go digital today.
Connect on a global level
With half of the whole world online, it can seem like no one sends mail anymore. However, customers often want to send in queries, complaints, criticisms, or thanks. Having a digital mailbox is an inexpensive solution to this problem. It allows you to securely receive and store mail worldwide.
This digital mailbox is linked to a physical address to store your packages. You can pick a physical address anywhere in the world, which allows you to have a place across the world where your customers can send mail. The digital mailbox makes it possible to connect on a global level with your customers and colleagues. Most importantly, it keeps your data safe no matter where you are.
Have an active social media presence
Social media is here to stay, and new social media platforms are being developed and released to the public nearly every month. To connect to potential customers, you must find them where they are. Half the world is on some form of social media platform, with the most popular platforms being TikTok, Instagram, Twitter, and Facebook.
Make it a point to create a page on several social media platforms. Having a wide distribution of profiles across several platforms will give you a higher customer and audience reach.
You can also hire a social media creator to curate content for you. Then, make sure to consistently post on these platforms and engage with the brands, content creators, influencers, and consumers on these platforms.
The aim is to build an authentic audience and connection through an active social media presence. You want people to feel connected to you and want to engage with your business.
Pay attention to analytics
Social media is not just trends, filters, and memes. Analytics on these sites give amazing insight into your audience’s viewing, engaging, and purchasing habits. Social media platforms avail these analytics to business and creator accounts. Both social media and web analytics help you know where you rank and how to improve.
It is important to have someone who understands the data and can use it to make improvements. Therefore, you can hire a digital marketing agency or social media manager to handle the analytics for you.
With their expert knowledge, they can interpret your analytics data and adjust your digital marketing strategy accordingly. Doing this gives you better results as you will rank higher on Google and will likely be pushed to your target audience on social media.
Maximize first-party data
Many consumers trust smaller businesses and are likely to share more information with them. With an authentic social media presence, you can also obtain that level of trust with your customers. They will share their data voluntarily with you, which is first-party data.
You can collect first-party data directly from customers through newsletter sign-up forms, free online events and resources, and other online subscriptions. You could also glean this information from your analytics on how they interact with your social media pages, website, and ads.
First-party data helps you market and advertise appropriately. In addition, it gives you real-time insights to help you adjust your digital strategies.
Conduct audience research
The digital world is fast-paced and ever-changing, which should not overwhelm you but excite you. To keep up with it, spend time where your customers spend their time. First, you need to know what your ideal customer is consuming. Learning this will help you know how to engage them and convert them to paying customers.
Understanding what content they are consuming, what trends have surfaced, and what topics interest them will help you optimize your messaging. Your content has to be consistent in messaging, imagery, and calls to action across all platforms and seasons.
Audience research helps you brand accordingly and thus reach your customers better. Therefore, this research is crucial for maximizing awareness of your business and driving audiences to take action.
2 must-have tools to help your business go digital
Going digital involves a lot of detail. With all the tools and apps in the market, you can get overwhelmed with choices. To help ease the stress, here are the two major tools you’ll need to get your business in the digital space:
Google Workspace
Google Workspace offers an amazing opportunity for teams of all sizes to connect, create, and collaborate. It is affordable and fully online. All Google Workspace plans give you a custom email for your business that all team members can use for uniformity.
You can also access customized Google collaboration tools like Gmail, Calendar, Forms, Meet, Sites, Drive, Docs, Sheets, Slides, and more.
Social media management tools
Running, growing, and maintaining a business’s social media page on any platform involves a lot of work. Social media management tools help social media managers stay on top of their tasks. The befnefits of eCommerce are endless and social media is the key to that.
With an SMM tool, you can schedule and plan posts well in advance. You can also sync your accounts across different platforms and link to design applications.
Wrapping up
Capitalizing on the global digital move will help your business grow. You don’t have to do it all at once but implementing one digital growth strategy every quarter can help your business’s success in the long run. Therefore, focus on getting your business firmly planted in the digital ground as soon as you can to better reach your audience, clients, or customers.