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5 Tips for Writing an Outstanding Business Proposal

    As a document that has the potential to bring you more clients and cash flow, your business proposal needs to be unique and highlight your selling point every time. In a way, it serves as a reflection of your business, your capabilities, and the quality of the products and services you offer.  

    Generally speaking, it needs to show how you can assist your clients in solving a problem. You can either send it to the client at their request or offer it to prospects you know may be interested in the products or services you offer.

    Regardless of how you do it, your business proposal must always portray your company in the best possible light.

    Therefore, if you are looking to close more deals, here is a list of the top five tips for writing an outstanding business proposal.

    Create templates

    Businesses should regularly update their business plans to avoid being ignored by clients. And, most importantly, they should constantly strive to improve them. 

    However, this can be time-consuming and difficult. Fortunately, there are many ways to make this easier and one is to use templates.

    In general, templates are customizable documents that contain all the information that will likely never change, making it easier for you to simply add those that are different. This is an ideal strategy for improvement and saving time, which allows you to prepare a proposal for a new client without compromising on quality.

    Use proposal software

    For more convenience, you can use proposal management software where you will save all of your templates in one place. This will make it much easier for you to find the template you need whenever you want to create a new business proposal.

    In addition, the software may include other features that will also help you make more sales. For example, you can create interactive pricing tables to help your clients better understand the details and allow them to choose the right option for them.

    Understand the client

    One thing that many clients share is that they all want to be heard and supported. Remember that every client is unique and to keep them, you need to spend more time getting to know their business and understand their problems. This is the best way to be certain that you offer the best solution possible.

    So, make sure you talk to your clients and learn as much about their company as possible so you can build stronger relationships.

    Make it clear

    Sometimes, prospects will only contact you after they have received your business proposal. Others will see the business proposal as the first written proof of what you are talking about. Either way, it will make a big difference to be as clear as you can.

    Your client should understand what you offer and how your products or services can help them, as well as your pricings.

    Remember to always use plain language. You shouldn’t expect everyone else to be able to understand the jargon that you use unless you’re working with clients in your field. This could confuse clients and make it seem like you are arrogant or untrustworthy.

    Be thorough

    No matter what type of service or product you offer, your business proposal should include all information necessary to help your prospects make a decision about whether or not they want to hire you. This information includes the purpose of your proposal, the products or services you will offer, how they will benefit your client, pricing information, and so forth.

    Make it aesthetically pleasing

    Your proposal’s appearance is the first thing your potential client will notice, regardless of whether it’s digital or printed. The visual aspect of your proposal should be as simple and clear as possible. This is similar to how you speak, and what message you want to send. It should be simple to read and the sections should be clearly visible.

    Photo by Cytonn Photography from Unsplash

    Final thoughts

    It is not surprising that a badly written business proposal or one that does not do your business justice can cost you clients and even hurt your business.

    You should remember that people have high expectations of technology today. A client may lose interest in your proposal if they receive one that is unclear, has grammatical errors, or pricing information that is difficult to understand, regardless of how great it is.

    To avoid this, follow the tips from our post to create superb business proposals that will take your business to new levels.

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