Skip to content

5 Practices for Good Email Hygiene

In the world of email marketing, bigger lists don’t necessarily mean better results. Keeping a clean list of engaged, warm contacts is crucial for campaign success. But, that means you need to practice good email hygiene.

Maintaining good email hygiene includes a variety of practices, from monitoring key performance indicators to using various tools like email checker, and cleaning up your lists and content. Luckily, we’re here to help you and give you five things you should be doing to keep up with your email hygiene.

KPI Monitoring

The best way to know that something isn’t working in your email campaigns is to track key performance indicators after every email. These include bounce rates, which show you failed deliveries, deliverability rates, and spam reports. But, you also need to keep an eye out for your click-through rates.

All of these can show you if your contacts are interested in your campaigns, as well as how good your email lists are. If you’re seeing a lot of bounce rates, or low deliverability rates – you definitely need to take a better look at your lists. If your CTRs are getting lower, then you need to rethink your content and offers.

Send a Re-Engagement Campaign

If you see that your open and click-through rates are going lower, you should try sending a re-engagement campaign. This is a campaign that will allow you to check if your subscribers and leads are still there and if they’re still interested in your products or services.

It’s a great way to clean your list from contacts who don’t want what you’re offering but also to avoid potential spam reports in the future.

Regular Email List Clean Up

Depending on the type of lists you’re using, as well as your campaigns – you need to keep a frequent email clean-up schedule. This schedule will vary for every marketer, but a good rule of thumb is to do a legacy list clean-up, then track KPIs to establish a regular cleaning routine.

Some people do it monthly, others once per quarter, but the only wrong time to do it is never, so whatever you decide you’re good to go.

Invest in a Good Email Checker

You really shouldn’t skimp on an email checker. Take some time to look through different solutions, test them out, and see if they have the features you need (and if they actually do what they need to do). There are a plethora of solutions on the market, and you might be tempted to go with the free or cheap version, but a good email checker is definitely worth the money.

So take your time, do your research, and test!

Clean Up Your Content

Our last tip is focused on the content that can trigger spam filters, and here’s a list of things you should do to ensure your content is clean:

  • Avoid spammy subject lines (don’t include Fwd or Re as a way to get more opens)
  • Forget about all caps emails and subject lines
  • Don’t put all your content in an image, make sure you have a healthy mix of images and text
  • Try personalizing your emails (mention the contact’s name, company name, and other relevant information you have on them)

And lastly, content isn’t the only thing that can land you in the spam folder. However, not keeping up with any of the practices we mentioned in this email will. So, make sure you read them once again and get to work right away.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You cannot copy content of this page