Most of the tips below only work with time and dedication, but there are a few ways to get faster results. For example, people purchase TikTok likes to make their pages look more popular. This can influence people to watch their content, which can result in more views, followers, etc.
If you want sustainable long-term growth, you’ll need some additional strategies in your arsenal. If you’re trying to grow a following more quickly, though, buying likes on TikTok can be a great way to jump-start the process. What about those additional strategies, though? Here are the top 10 things you can do to grow your TikTok following.
#1: Find your niche
Most new content creators have some idea of what they want to do on the platform, but they may not narrow that idea down to a specific niche. This is actually a rookie mistake, as it can confuse potential new followers when they see the diversity of your videos. Are you a commentary page? A celebrity gossip page? A personal lifestyle page? Pick something you’re interested in, and stick with it. This is what TikTok users expect; if they don’t understand what’s going on, they’ll probably go find a more coherent TikTok page somewhere else.
#2: Post at the right time
Things move pretty fast on TikTok; yesterday’s content is usually ancient history, with the exception of viral videos. Even if it takes you until 3 AM to put the final touches on your latest video, don’t post it then. By the time your followers are back online the next day, your video will have been drowned out by a hundred others. Instead, get a TikTok Business account – this will let you see when most of your followers are watching your videos. Post at that time, and watch the views roll in.
#3: Use branded hashtags
Even brands are getting in on the action, launching fun campaigns that get a ton of attention. It’s easy to hop onto the bandwagon; simply join in by using a branded hashtag when you make related content. This is one way to participate in a trending topic; plus, this strategy occasionally results in paid collaborations between brands and influencers.
#4: Duet and stitch with other creators
One easy way to get more eyes on your content is by duetting or stitching with other creators. Why is this so effective? Because TikTok’s algorithm recommends videos to users that it thinks they’ll be interested in. If you duet with a creator who’s in the same niche as you, there’s a good chance that their followers will be recommended your video. Some of them will likely give your page a look, and could even become your followers as well.
#5: Make original content
Even though TikTok is all about following trends, it’s also important to express your unique personality in your videos. This is what makes you different from the countless other creators on the platform, and it’s also what could convince users to choose you over everyone else.
#6: Incorporate trending hashtags
Speaking of following trends, this is one of the top things you can do to get onto more users’ For You pages. There are a couple of different ways to discover trending hashtags. First, simply look at what other people are doing in the same niche. If you see the same hashtags popping up everywhere, it’s time for you to join the trend. Second, type “#” when you’re writing your caption, and see which hashtags are recommended. TikTok will recommend trending hashtags first and foremost, so whichever options are at the top of the list are definitely getting attention.
#7: Use trending sounds and songs
Along the same lines, trending sounds and songs are key ingredients to a popular video. They aren’t a guarantee that you’ll go viral, but TikTok’s algorithm is known to favor videos made with trending songs.
#8: Improve video quality
First impressions are important, and if people’s first impressions of your videos are that they’re poorly shot or use bad lighting, they might move on without giving the content a real chance. By improving the lighting, resolution, or whatever else needs work, your videos will be more appealing to both followers and casual viewers.
#9: Figure out what your target audience wants
Even though you’re in charge of your own content plan, you should also pay attention to which types of videos are most popular. Some creators start out with an idea of what they want to do, only to change directions when a random attempt at something different turns out to be really popular. Also, pay attention to the comments – most people aren’t shy about telling you what they want to see more of.
#10: Have fun!
Even if you’re trying to make a career as a TikTok influencer, make sure you’re having fun as well. This is what the platform is all about; if you lose sight of that, your content will be missing that special spark. When you’re obviously having a great time making content, it’ll show up in the quality of your videos – and that’s something that will keep people coming back for more.
The takeaway
Growing a following on TikTok may seem like a mysterious process, but there’s a lot you can do besides just hope the algorithm makes one of your videos go viral. With a few of the right strategies and plenty of dedication, you’ll have a better chance of making it big on TikTok.