A website is essential for any brand, regardless of size, scale, and industry. Imagine the downsides of running a business without a web presence. It means missing out on potential buyers searching for brands and products on the internet.
A recent study states that 218.8 million Americans shop online spend an average of $5,381 per head. Not being visible to them is a lost opportunity. Investing in an appealing, feature-rich website gives you a competitive advantage. But it isn’t enough to stay ahead in the race.
Since 71% of businesses have websites in 2023, standing out takes more than a set-and-forget approach. You have to stay ahead of the design trends and customer expectations to ensure it pays off over the years. With the average web designing projects running in thousands, small business owners often want to stick with the current ones.
Designers charge more for their services in expensive cities like Chicago, considering it is one of the costliest in the world. But a design revamp for your website becomes necessary at some point, no matter how much it costs.
Here are a few insights on when you should consider it sooner than later:
User Experience Could Be Better
Did you know that 88% of website visitors are less likely to revisit a website if they are unhappy with its user experience? You should definitely consider a design revamp if you believe that your site’s UX could be better. A quick design improvement can boost retention and conversions in the long run, making it a worthwhile investment.
Buyers in top-tier cities like Chicago expect more when it comes to website UX. Brands need to go the extra mile to get local buyers on their side in the first place, and the rest will follow. You must pay attention to the following signs and collaborate with a professional Chicago website designer to address them:
- Outdated look and feel
- Lack of responsiveness
- Slow loading speed
- High bounce rate
- Poor navigation
- Declining sales and conversions
The team at Alpha Efficiency states that an optimal website design combines aesthetics and functionality. Business owners should also prioritize ones that render seamlessly regardless of the device users pick to access it. If your website falls short, a design refresh is the best way to get it on track.
Changes in Business Strategies
Nothing is constant when it comes to running a business. Brands have to realign with the changes in market trends, competitor tactics, and customer expectations. Have your business strategies and marketing goals evolved over the years? Do you have a different content plan? Have you changed your brand’s image recently?
These are surefire signs that your website is no longer the best fit for your business and requires a design revamp. Redesigning your website enables you to keep pace with the latest trends and get the attention of buyers in a competitive landscape.
Likewise, an upgrade is imperative when you need to present your content and offerings differently. It is even more crucial to ensure a cohesive branding strategy if you change elements like the brand logo, colors, and other elements.
Lack of SEO Optimization
Besides reworking the look and feel of your business website, a design revamp can also help with the technical aspects of search engine optimization. Without a proper SEO strategy, you cannot expect your site to rank on search engines.
It means low visibility, less traffic, and minimal conversions in the long run. Low rankings can also affect the credibility of your business, making them a reason to worry.
Design issues like large and heavy images can slow down the loading speed and affect the mobile responsiveness of your website. Both factors affect the SEO rankings because they go against the search engine algorithms. Similarly, poor navigation translates into UX quality issues, which again indicates the need for quick design revamps.
A seasoned designer can help you pick the SEO flaws of your website and set them right with design improvements. You get a better-looking website that ranks well to generate traffic and conversions for your business.
Conclusion
A design revamp for your business website is a savvy investment, even if it seems like a lot of work. Collaborating with an expert can help you pick the right changes and address them quickly.
A little effort can take your visibility, traffic, and brand awareness a notch higher, so you should not skimp on the project. You can consider a refresh every few years even if things seem good. Just ensure you align the new look with your brand’s image.