Mobile advertising has become a huge business. It even surpassed TV commercials in 2019 because consumers in the United States will spend more time using their smartphones to watch TV this year.
See Also: What do TikTok ads cost?
However … how many mobile users or devices are targeting the ad you are advertising? What percentage is your ad based on? Is this the first mobile ad on TV of the same level?
At least that’s your competition. E-marketer research shows that one dollar spent on mobile advertising increased TV revenue last year.
What is Mobile Advertising?
Mobile advertising refers only to advertisements or campaigns that are specifically targeted to mobile devices. “Smart photo devices” can refer to smartphones, tablets, or other wearable devices. Mobile ads are available in apps, websites viewed with mobile devices, and social media platforms viewed with mobile devices.
Advantages
Mobile advertising has several benefits.
Increased time spent on mobile devices by consumers
According to the World Advertising Research Center two billion people use their smartphones to access the internet. This is 51 percent of the global mobile user base. In just six years, 72% of worldwide internet users will exclusively access the internet through mobile devices.
Mobile Advertising is Reaching a Larger Market
Traffic via mobile devices on the internet is greater than traffic via desktop devices. That’s been true for several years.
Mobile advertising is a better investment
Mobile-based CPCs can be 24% cheaper than desktop clicks. CTR for phone-based ads is 40% more than desktop clicks. It’s not that mobile users don’t make purchases. Mobile and tablet buyers spend 35% more on average per week than desktop users.
Geotargeting Capabilities
Mobile marketing can also be used to place your business in a way that desktops simply cannot. Advertising has more options because mobile users are more likely to have their smartphones with them than their desktops.
Types
Mobile ads come in many varieties, including:
In-app advertising
It is impossible to talk mobile without mentioning apps. It’s imperative that you test mobile advertising if your goal is to use it. There’s no shortage of apps. If you’re able to pick the right apps with the right creativity, then in-app advertisement can work very, very well.
Mobile video advertising
Mobile videos are effective if there is enough creativity to test it quickly before the creative stops working.
Location-based advertising
Mobile users almost always have their smartphones with them. It opens up a whole new world of possibilities if your business is local or has brick-and-mortar offices.
Banner advertising
Yes, even banner ads can be used in mobile advertising. Mobile banner ads can be very effective if you’re able to find the best places for them and add great creativity.
Pop-ups
These are similar to the pop-ups (“overlays”) you’ve seen on web pages for many years. They’re smaller and more suitable for mobile devices.
Native ads
Native ads are posted on websites and social media. They are called “native” as they look just like the content around them. Native ads must contain high-quality content. They will also “soft sell” the products of advertisers if they are not explicitly mentioned.
Voice ads
Voice search isn’t coming soon – it’s here. Although paid voice searches are not yet common, they will in the near future.
Mobile advertising channels shouldn’t be overlooked. All of the above types of mobile ads can be done via social media, search ads and display networks.
Try another channel or mobile ad format if it doesn’t work.
Mobile Advertising Campaign Planning
Mobile advertising campaigns work just like other advertising campaigns, but with a few key distinctions.
Know your audience.
Although interfaces for mobile devices are easier than those on desktops (if not more), they still have many distractions. It is important to determine what kind of messaging your ideal users will like in order to make your message stick out amongst the noise. Also, you will need to determine which publishers and channels your ideal users prefer.
Find out which ad formats or channels work best for you.
Even if you’re able to run a few in-app ads, don’t spend your entire budget on a display advertisement on The New York Times.
Create great creativity. There is a lot of it.
It is necessary to test both the creative and the creative offers. Be prepared to try a lot. Only one in twenty advertisements actually takes off, as we have found. You’ll need 20 pieces creative to find a true winner.
Get your tracking set up and reporting in place.
Data-driven marketers love mobile advertising. It’s both science and art, with science driving creativity and art requiring lots of numbers crunching. We have tools to help you make up any deficiencies in your teams’ abilities, even though it’s rare for someone to manage both.
Mobile Advertising: Examples
It’s easy to find examples of mobile marketing. It’s easy to grab your phone and begin clicking. Mobile ads will appear everywhere you go, including on your favorite websites and apps. Mobile ads are so flexible that they can be placed anywhere you like.
Just to demonstrate their flexibility, let’s look at four types of mobile advertisements.
Mobile Advertising Conclusion
Mobile advertising is a very lucrative revenue stream if you don’t dedicate a significant amount of your digital marketing budget to it. It doesn’t matter whether your audience includes Baby Boomers, tweens, and CEOs. Everybody is on their phones these days. Your ads must be there too.