Market research tools are a great way to simplify your research and make it much easier to collect, analyze, interpret, and put into use customer and market data.
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This article will discuss the best market research tools to help you make data-driven decisions.
best market research tools available in 2021
Market research is the process by which you understand your customer’s behavior and preferences.
Market research tools simplify this process. They make it simple to understand your target market and refine your marketing strategy.
Your business will have a better chance of succeeding if you do market research. If you understand your market and your customers, you can provide better content, products and services to your customers.
Why do you need to use market research tools?
A market research tool will help you streamline your workflow, and can give you additional insights.
Discover market opportunities and launch new products/services
Understanding market trends will help you to be the first in new niches
Make your visitors convert to customers by creating more compelling content on your website.
Look at your competitors and see where you can improve.
To better serve your customers and ensure that they remain loyal to you, use data
Let’s talk about some of the most powerful market research tools you could use in conjunction with your WordPress site.
1. WPForms
WPForms has been used on over 4 million websites. It is the most popular WordPress survey plugin.
It is easy to use and very user-friendly. You can create online surveys, questionnaires, or user feedback forms using the drag-and-drop builder.
You can also make the exact form you want quickly by using one of the over 100+ templates.
WPForms survey template
Use the powerful survey/polls add-on to create engaging surveys forms to collect data from customers and markets.
This add-on can be used in combination with other useful features such as conditional logic and multi-page forms. Conversational forms can also be added to your forms to make them feel more human.
You can add any number of survey fields, such as checkboxes or radio buttons, Net Promoter Score (NPS) field, ratings, and more.
WPForms survey areas
WPForms automatically generates reports with beautiful graphs and tables to help you better understand your data. These graphics can also be exported as images for posting on social media or embedded on your website.
Our guide on how to create polls in WordPress with impressive reports provides more information.
WPForms Free lets you create a contact form in WordPress. If you need advanced surveys or other features, however, you can purchase a premium plan starting at $199 per Year.
2. Google Research – Think with Google
Google is your best friend. The Google Research is a collection that allows you to analyze your market, find new trends and gain valuable insights.
This set of tools gives you high-level market insights, statistics and marketing tools to use your insights.
Market Insights can be used to help you locate new regional or global markets.
Google recommended markets: Think with Google
You will also find the Rising Retail Categories Tool that will help you identify trending eCommerce categories, such as Google Trends eCommerce.
This data can be filtered to show it in different countries. You can also view it on an annual, weekly, and monthly basis.
Google has many categories for retail.
The Find My Audience Tool is available to anyone who edits videos or has a YouTube channel. It will help you discover new audiences on YouTube and show you how you can reach them.
3. Semrush
Semrush is the leading keyword research tool for content marketing research. It is used by SEO professionals, beginners, and bloggers alike.
WPBeginner uses Semrush to perform many SEO and content tasks, including keyword research and keyword ranking tracking.
You can use keyword research to determine how popular a keyword is, as well as whether it’s increasing in popularity.
Google Analytics is a great tool to gather additional data about your visitors.
Overview of keywords Semrush
It also contains detailed information about other search terms that are popular, the ranking positions of search engines for your competitor, and many more.
To see a full picture of your market and competitors, use the competitive research kit to view traffic, authority sites and up-and-coming websites.
Analysis of semrush traffic
Premium plans start at $119.95 per calendar month for access to detailed content or keyword research data. You also get full access keyword, SEO and traffic data.
Semrush Coupon Code: Get a longer 30-day free trial for our readers
4. Statista
Statista provides data analysis platforms that make it easy to find data in multiple industries and niches.
Data, graphs, reports and other data are continuously updated with the most current information. You won’t ever see outdated data.
This tool provides very precise data. It doesn’t matter what industry niche you work in, this tool will provide valuable data that can be used to create buyer personas or unique content.
Statista data
The chart is also updated when new data becomes available. You can also continue viewing the same graph to see how market data changes with time.
This tool has a lot of free data. The more niche reports and data are only accessible on premium accounts that start at $39 a month when they are billed annually.
5. BuzzSumo
Buzzsumo
Buzzfeed, Hubspot, and many other brands use Buzzsumo as a content research tool and market insight tool. It allows marketers deep dive into the top-performing content in specific niches.
It is important that your new article on WordPress blogs be successful. It’s a great way to achieve this goal is to look at the content that your audience likes and create something similar.
Buzzsumo allows users to dig in deep on top-performing articles across the internet. This allows them to see which content gets the most shares and is the most popular.
Buzzsumo content research example
You can also access data from the past five years to see which topics have been trending.
It can also be used to help you discover influencers within your industry and identify keyword opportunities that might be missed.
Buzzsumo offers a lifetime free plan which includes 10 searches per calendar month. The pro plan starts at $99 per calendar month and gives you unlimited access to more tools and search options.
6. US Census Bureau
US Census Bureau
The US Census Bureau offers a free resource that allows you to search all US Census Data.
This can provide you with valuable demographic information. You can filter by income, age and year as well as location.
US Census Bureau data example
The data visualization tools allow you to visualize potential markets in the US.
If your goal is to expand your business across the US you can identify areas that are already saturated in your market and those with potential gaps.
7. NielsenIQ
NielsenIQ offers insights and data on retail and consumers to help your business grow. You can use the data and insights to help launch a new product.
The product forecast metrics allow you to project how well your products are going to sell once they’re launched. It can help you decide the best distribution channels for your product.
If you don’t have any customer data to work from, you could run a market study to NeilsenIQ’s partner list.
NielsenIQ, however, is a more costly solution. Therefore, businesses with a lower budget should look at other business intelligence solutions.
8. Gartner
Gartner produces industry reports that are accurate and detailed. Magic Quadrant, one of the most sought-after offerings, helps you identify trends in the market and any gaps.
There are many other reports, too, like Critical Capabilities which compares the performance of competing products and services.
Reports can be used to assist you in making business decisions.
Gartner example graph
There are also data analysis and visualization software to help you understand the market. Also, you’ll find detailed research reports to help keep you ahead of your competition.
9. Tableau Public
Tableau Public is an online data visualization tool. This tool is designed to help you make sense from the vast amount of data you have and allow you to better understand your market.
Data can be imported from numerous sources, including excel spreadsheets, pdfs, and text. The tool will then analyze your data and present it in an interactive dashboard.
With colorful tables and charts, you can modify the data.
Because it is a public, free platform, you can share the data with your colleagues across mobile, desktop and email.
10. Upwave
Upwave (formerly Survata), a market research and analysis platform, helps measure the success your marketing campaigns.
It lets you visualize your marketing data in real time, so you can see which areas of marketing are performing well.
Upwave uses predictive analysis to forecast the success or failure of your campaigns. You can also make changes in real time with Upwave.
PureSpectrum offers an instant insight platform called Instant Insights. This allows you to collect data that can be used in your ongoing campaigns. This allows you create your own customer study and gather valuable responses.
Your unique data are updated in real time and presented in an easy-to-understand graph format.
11. Pew Research Center
Pew Research Center (a non-profit) provides data across many industries.
The reports include in-depth research on industries such as technology, science, and social trends, global interests and online privacy.
Each report also contains graphs, as well as a demographic breakdown for each industry.
Pew Research Center graph example
The reports include a detailed description of the study they did, which will help you understand how it can be applied to your business.
This information will assist you in finding new opportunities to expand or better understand your market.
12. LivingFacts
Living Facts
LivingFacts was developed by The Pew Charitable Trusts. They are the same company that created The Pew Research Center.
The data’s focus is on Americans and the way they live. This will allow you to understand current demographic trends if your website is targeted at the US.
You’ll find, for example, research that covers the US population, faith and religions, overall health, money, and upcoming developments.
Stats and data about LivingFacts
The best thing about the data is its easy-to-read format, which includes statistics, infographics and fun facts.
13. Formidable forms
Formidable Formulas is the best WordPress tool for creating forms and the best WordPress calculator plugin. It makes it easy for you to quickly build complex forms.
Another great feature is the possibility to create custom calculators. A calculator is often associated with an app or math class.
Formidable Forms can help you create unique calculators to provide you with data specific to your audience.
You can ask for a quote, create a car payment calculator, and many other things.
Formidable Forms calculator example
These calculators not only provide a great method to gain backlinks, get more traffic, but also offer valuable data that can be used to improve your business and website.
You can format, filter, or display your user-submitted content on the frontend of your website.
For $199.50 per Month, the Business Plan is required to gain access to the powerful calculation features.
14. Facebook Audience Informations
Facebook Audience Insights provides you with access to data regarding your Facebook page and Facebook overall.
This data, which is the most popular social media network worldwide with more than 2.5 million users each month, can be extremely valuable to your company.
It will give you information about your gender, age, job title, hobbies and relationship status.
Facebook Audience Insights data
This data will help to understand your target market and show you new ways to grow your Facebook audience.
Which Market Research Tool Is Best? (Expert Pick).
We have used the most widely-used market research tools and believe that WPForms (Think with Google), Semrush, and Semrush, are the best.
WPForms allows for easy collection of customer data which can be used to create better content and improve your business.
Google’s market research platform, Think with Google, is a powerful tool that helps new and existing online stores to collect valuable market data.
Semrush helps you identify what is driving traffic to your website from competitors, as well as what your customers are searching for online.
Statista is another great option if you are looking for detailed statistics that can be used in your content, or simply gain insight into your market.
We also tried SurveyMonkey SurveyMonkey TypeForm SurveyMonkey SurveyMonkey Social Mention and Qualtrics. But we decided to keep it short to make it easier to make our decision.
We hope you found this article helpful in finding the right market research tool to help your business. We recommend that you also check out our list of top email marketing services, and our expert picks to the best small business telephone services.