Here are two startling statistics taken from the 2021 LinkedIn Content Marketing Institute study: Half (B2B) marketers claim that their content marketing strategies have failed and only 37% have documented these strategies.
Greater Content Marketing Success Using LinkedIn
The most shocking thing is that these problems are still being addressed. CMI’s research for many years has demonstrated a strong link between success and documented strategies.
70% of B2B organisations plan to produce more content than they did in 2019, so it is important to make sure you have the right strategies and advertising partners. Also See: How To Set Up Paid Ads For Multiple Business
Let’s fix this with the best practices of your peers and make 2020 the year when you subdue the content animal.
Best Practice #1. Leverage social media content
Marketers can’t ignore social media content. 83% B2B marketers actually use social media. This makes it the most common content marketing tactic. Social promotion, which is used 84%, is the second-highest-paid tactic. Social media can be seen as a box that must be checked. While social media can be automated easily, it is not easy to build a page, invest minimal time in creative and hope people will find you. The bottom line is that efficiency does not necessarily equal proficiency when it comes social media.
Engaging with your customers and communities through social media is essential for effective social media. To achieve this, you must be present where your audience is. This is one of the main reasons why 89% percent of content marketers use LinkedIn for content distribution. It works. 71% of respondents rated LinkedIn as the most important platform for content market success.
Best Practice #2. Align your strategy with your business goals
If lead generation is your primary goal in content marketing, like it is for 80%, then your content strategy must ultimately result in form fills or inquiries. All lead generation is not created equal. Low-quality leads are not as effective at increasing revenue. The sales team spends too much time on prospects who are not qualified. The marketing department is forced to reconsider lead criteria. Many times, you’re not losing a lead; you’re also losing the opportunity for nurturing a future customer.
LinkedIn’s goal, according to the company, is to make it easier and more efficient for marketers to actively measure and react on lead quality. Through robust targeting and conversion tracking, visibility is gained into lead attribution. To properly manage your performance, it is important to know where your sales ready lead come from. This guide will explain how to generate sales lead with sponsored content.
Best Practice #3 Analyze and Report On Metrics That Matter
79% of marketers rely heavily on analytics tools for documenting performance, while only 44% keep track of bottom-of funnel conversions. If it were easy, there’s no doubt that marketers would track bottom funnel conversions more often.
LinkedIn Conversion tracking provides insights on post-click, view-through and conversions of Sponsored content and Text Ad campaigns. LinkedIn Conversion Tracking offers you the ability of measuring the full impact and effectiveness of your ads. This will allow you to continuously optimize your campaigns as well as increase ROI.
Are you ready to begin tracking conversions You can find step-by-step instructions on how to track conversions at our conversion tracking webpage.
15 LinkedIn Marketing Tips to Grow Your Business
LinkedIn is a great place to network with other people and grow your company. These marketing tips will show you how to make LinkedIn work for your business.
LinkedIn can be used for brand awareness and to establish relationships with consumers.
The LinkedIn is a great way for businesses to reach potential customers and partners by creating engaging content, and by participating in industry discussion.
LinkedIn can help business owners grow their email marketing campaigns by connecting with their professional network.
This article is written for business owners who use LinkedIn to improve their marketing efforts.
LinkedIn can help you do many things, including making connections and building partnerships. LinkedIn is not like Instagram, Twitter or Facebook. It’s a professional platform, designed to help establish and maintain business relationships.
We collected 15 LinkedIn marketing Idea that will help you use LinkedIn as a marketing platform. Let’s begin by discussing the importance of LinkedIn marketing, and how you can set up your company pages.
What is LinkedIn marketing?
LinkedIn is not just for professionals. LinkedIn isn’t just for professionals. You can use it to grow your career and network. This social media tool opens up millions of connections for you and your business that you can use in order to build relationships and boost your brand with individuals and other businesses.
LinkedIn is a professional network. It’s all about business, career development, industry discussion, and other business-related activity. LinkedIn is a great place to meet customers, employees, or partners.
It is possible to use the networking opportunities LinkedIn provides you with to promote your brand.
LinkedIn Marketing Strategy: It is important
LinkedIn is much less about marketing or selling products than other social networks. The LinkedIn doesn’t condone obvious hard-selling, spamming, and blatantly promoting a business. It is therefore important to create a customized marketing strategy that is specific for the platform. LinkedIn marketing requires a completely different approach because each network has a completely different audience.
According to Sprout Social LinkedIn marketers generate 277% more leads per month than those who use Facebook marketing. B2B marketers that were surveyed claimed that LinkedIn is responsible in part for 80% their social media leads. LinkedIn is a powerful marketing tool which can take your company to the next level when used appropriately.
Key Takeaway: LinkedIn doesn’t like aggressive advertising and sales pitches. To give your business the best reach and results, and appeal to your network and other businesses, you will need a LinkedIn-specific plan.
How to set your LinkedIn page up for your business
Your company’s LinkedIn page is just a as important as your website. If you have a company email and a company name, you can set up a LinkedIn business page. To help you set up your page for your business, we have taken some information from LinkedIn’s help section.
Click the Work icon in top-right corner on the LinkedIn homepage.
1)Select “Create page for company” and choose the type of page you need.
2)These choices are available depending on the business type.
Small business
Medium to large company
Showcase page
Educational institution (school or University)
3)Fill in your page identity, company details and profile details.
4)Once you have filled out all information, click the verification button to confirm that the account can be operated on behalf of your company.
5)Select “Create Page”. If your company’s page doesn’t meet certain requirements (such as having a real company and business email), you could receive an error message. You might also lose your access to the page you created because of exceeding the limit.
6)If you don’t see an error message, choose “Start building my page” to customize.
You can create your LinkedIn company page by clicking on the Work icon. Complete all required fields to create your company page. After that, you can optimize your profile using key information. LinkedIn’s help section provides more details.
LinkedIn Marketing Tips to Grow Your Company
Business News Daily reached out with expert marketers and business leaders in order to determine the best way to leverage LinkedIn marketing to help grow your business. Here’s what they said.
1)You can find highly targeted customers and relationships.
LinkedIn targets are unrivaled in digital advertising. Small businesses can narrow down the exact industry, size, and job role of people they know who would be interested in their product or service. You could, for example, set your advertising campaigns to show only small American businesses that sell customer support software. Tim Peters (Vice President of Revenue Operations at Doxim).
2)Keep an eye on your customers.
“My company helps small companies generate leads via LinkedIn. We are asked by clients what type of people they think make good customers. Me Also search LinkedIn for people who meet their criteria and then introduce them. (We do this so that the client appears to be introducing themselves. However, we take care of all the work. Then, we use LinkedIn to keep in touch again with those who have expressed interest. We send status updates every day and publish weekly LinkedIn blog entries to keep the client’s name front and center in our network. i sent monthly emails with information and results. We offer to make people aware of our offers, such as inviting them to a webinar or providing a whitepaper. The end result is a simple, efficient, and cost-effective way to generate lead, all done through LinkedIn. Judy Schramm CEO of ProResource Inc.
3)Your email marketing lists should be growing.
“I strongly recommend that every LinkedIn user write a well-crafted letter to each connection. It should express gratitude for their connections and invite them to join your email list. I am sorry for the lack in personalization. LinkedIn allows you send 50 messages at once. This method added approximately 300 people to my email lists. Include in your email the link to signup for the email. It is vital that you communicate reciprocity with your message. You should tell them what they will receive when signing up to the email list. Then, offer to take a look at theirs. This is an excellent way to earn goodwill. Bradford Hines founder of YumDomains, HungryKids.org
4)Get sponsored updates
Sponsored Updates allow businesses to pay to have their post promoted on an individual’s LinkedIn feed. This pay-per click’ or ‘pay-per 1,000’ impression feature gives demographics that are similar to other social platforms (location and gender), but one key difference is the ability for companies to customize based job title, job function and skills. Users can target industries they are interested in without being masked by irrelevant messages and companies. Sponsored updates are a great way of promoting thought-leadership content, primarily to the targeted audience. People don’t want to see just advertising. They want something practical and free. A firm can promote its content (whitepapers and guides, for example) by using a LinkedIn Sponsored Update. LinkedIn Sponsored updates allow a firm to reach a targeted audience, increase site visitors, and, if the content appeals enough, generate sales leads. Jeremy Durant (business principal at Bop Design)
5)Post high-quality content
“Good content is highly targeted and should achieve two objectives. It should help people solve problems and make them more productive. Second, it should establish you as a thought-leader in this space. If you give them value, each aspect naturally leads into more business. It’s fundamental psychology. And it produces real results. Boxter’s co-founder, Michael Riley
6).. and go viral.
“Posting directly on LinkedIn can be the most powerful tool on LinkedIn. LinkedIn will place a spotlight on a post that is gaining momentum. This can help it reach tens of thousands (or more) of users. This is a great opportunity to increase visibility while reaching people in a way that’s not possible on your blog or website. Lavie Margolin (author of The LinkedIn Butterfly Effect)
7)Face your employees.
“Get as many of the employees you have to complete their LinkedIn profiles. These should include photos of the right quality, relevant job history and a description about how they can help your business. My current company is organizing a LinkedIn Day. A photographer will be available to take profile shots and we will help employees create their accounts. Tam Frager (marketing and communications consultant).
8)Actively join groups
“I always advise small business owners to join LinkedIn groups that are relevant for their target audience. This is a great place to listen to what your audience is talking and it can also provide opportunities for small businesses to give their advice or interact. You can even message the members of the groups that you are a part of, even though you are not connected. LinkedIn InMail is an expensive way to build relationships with potential clients. Lauren Covello (senior account executive, Garfield Group)
9)You can create your LinkedIn group.
Here’s the secret to finding your ideal, ready to-buy prospects immediately on LinkedIn. To start, create your LinkedIn group. After your LinkedIn group has been set up, join as many groups as you like. Next, select one of the groups you have created and begin searching the Members section for potential prospects. Once you’ve been approved for membership, click on Member. Next filter the list of members by searching specific job titles. To narrow down the list, select your ideal prospects and invite them into your group. These invitees will join your LinkedIn group and you’ll have all your best prospects at your fingertips. You can manage this LinkedIn group to ensure that no rivals get in. Furthermore, you can share great, valuable information within the group that your prospect will love. They will appreciate your expertise and value, while you avoid spam or overt sales pitches. Additionally, you have an integrated email list, a group of core prospects and customers, and so forth. This is an excellent way to increase your brand awareness and to generate leads that will help you grow your small business. Ali Liaquat (head of marketing at IT–Serve.com)
10)Make your company page count.
It is also important to have a consistent brand presence with a company profile page. Your website’s colors, images and content should all be consistent. Regular updates should be made to ensure that the page is current and active. We’ve all experienced the frustration of coming across a company profile on social media that hasn’t been updated for months or even once per month. It will be worse than creating a LinkedIn page and then not maintaining it. Carrie Booher digital content editor at WWOZ (90.7 FM),
11)Claim your personalized URL
“Everyone should claim his or her custom URL in order to include their name. This is especially important if you have many contacts with potential clients. It is more likely that your LinkedIn profile will rank high in those search results by claiming your custom URL. – David Erickson (principal at e-Strategy Media)
12)Please complete the summary section of your profile.
“The summary is the most overlooked. You have 2,000 characters in which to address your target audience clearly and persuasively. Use complete sentences, use the first person voice, and address their concerns clearly and concisely. LinkedIn is preferred over a website by many people. People will often prefer to connect with the person who created the product or service. Here is your opportunity to present yourself to potential clients and customers. Make sure to include your contact information at end of summary section. You can make it easy for people who see your profile to find it. Susan Tabor Kleiman, speaker, consultant, and owner of Your Professional Writer
13)This is a numbers game.
“I’ve learned that LinkedIn Marketing is more science than art. It’s a numbers game. Each Wednesday, I expect to touch at least 2,000 high-ranking executives. These contacts will lead to six responses. Two of those six clients will be my clients. Instead of attending trade shows, exhibiting, and speaking at an estimated $10,000 per conference cost, I have started my own practice with less than $1,000 a yearly for marketing. $250 goes to LinkedIn Premium. I can spend just a few more hours each week than I want to consume the $40,000-peryear pill. My colleagues attend four conferences each year. Greg Taylor, Telecom Law Attorney.
14)Avoid selling.
LinkedIn can be treated like any other marketing channel and should be treated with the same care. People don’t wish to be interrupted. So, try to be found on LinkedIn. You can learn more about content marketing and how to use inbound marketing strategies on LinkedIn. LinkedIn is filled with sales reps who act like 1980s salespeople. – Nikki Hammett – Global marketing manager at NashTech Ltd.
15)Build relationships by starting with connections.
“Remember that LinkedIn is a social networking site for professionals who want to connect with other professionals. A business owner should and can connect with prospects and strategic partners, as well as referral partners and other business owners. Once these connections have been made the business owner can decide how they will nurture and grow those relationships.
All these debt quotes are just amazing for a financial blog. I am surely going to use some from the mentioned above.