You may have the best restaurant in town. But if your videos are terrible, you won’t get many customers on social media. That’s where Promo.com and their video maker online come in. Making great videos that build buzz around your business can be difficult. Especially if you don’t have much video editing experience. Or perhaps you want to do it yourself without having to spend money on professional video editing software.
If you run a restaurant and want to reach out to new customers, you’ll probably want to put together a short video marketing campaign. This will show off your restaurant in the best possible light. While YouTube may seem like an obvious choice, it’s not so simple as just uploading any old videos and hoping that people will watch them!
That’s why we’ve compiled these eight secrets to editing a YouTube video for your restaurant. This way you can shoot and edit high-quality videos that bring in customers. Not to mention, make people want to check out your business in person.
Secret 1: Use the software you know best
One of my biggest pet peeves is people who use professional software that they’ve never used before. I get it: I understand why so many video makers online make you pay for a basic-version and then offer higher-priced tiers. It takes forever to learn how to use a new piece of software. And if it’s one you might not use again, what is your incentive?
My advice: Just choose an editing program you know well.
Secret 2: Create Aspect Ratio Markers
In post-production, the aspect ratio is extremely important. Make sure you don’t ruin your entire video by choosing incorrect aspect ratios! When editing in iMovie or Final Cut Pro, use markers on either side of your frame.
Do this to specify which sections should be full screen and which sections should be letterboxed. If you do not yet know what letterboxing means, check out video maker online for more information.
Remember to mark each aspect ratio for different parts of your video. Don’t just do it all at once! An effective video is like a puzzle piece. Every part counts, and if one bit is off, it throws off everything else in some way or another. This platform allows you to create all kinds of videos quickly and easily. That’s why I say to check out Promo.com’s video maker online right now!
Secret 3: Add Text Overlays
With a video maker online tool, you can add text overlays to your clips. This means that you can turn your regular 2D videos into something more in line with what you might see in an animated movie. Text overlays are popular when creating videos related to SEO, business tips, and other topics that might require additional reading. Simply search your favorite editing software’s website for text overlay and use one of their tools or services to create whatever text appears over your clips.
Secret 4: Use B-Roll in Your Video to Cut Out Shaky Cam
A video maker online will allow you to download stock photos and videos, meaning you can choose footage of a happy customer eating your delicious fries or sitting at your counter. If you have access to stock footage, use it! It’s also important that you cut out as much shaky cam as possible. Remember: your viewer is on their phone while they watch your video. Don’t shake their hand!
Secret 5: Organize Your Timeline
To properly edit your video, you’ll need to be able to see what you want your finished product to look like. If you’re shooting on an SLR camera or a high-quality point-and-shoot, organizing your timeline will be easy. But if you shot with a smartphone or digital video camera (like most YouTubers do), it’s going to take some work.
Organizing your timeline is done in editing software, like Adobe Premiere Pro, Final Cut Pro X, Apple iMovie or Avid Media Composer—not on your phone! Editing something that was poorly organized at its source is extremely time-consuming and frustrating. It’s crucial that you spend time organizing and preparing your footage before editing. You do this so that when it comes time to fine-tune things, what you see on the screen will be representative of what really happened when you were filming.
Secret 6: Check Frame Rate, Bitrate, and Resolution Settings
If you’re editing video, it’s important to keep your video settings at their highest settings. In order for your final video to look its best, you must make sure that your frame rate is higher than 25 frames per second and that your bitrate and resolution are both high enough. Do this so so that there aren’t any issues with picture quality.
Secret 7: Trim Out Unnecessary Footage
Overlooking unused footage or poor transition can leave viewers confused. It’s important that you trim out as much unnecessary footage as possible so your message isn’t lost and viewers aren’t left wondering why your video is much longer than anticipated. Trimming down your video will also make it less time-consuming to produce, giving you more time for other tasks like scripting, filming, and editing.
Secret 8: Save Space on a File With Compression Settings
With an online video maker, you can choose your own frame rate and length of movie, as well as how much compression you want in order to save on space. This is especially useful if you’re creating a lot of videos.
Final Word
Editing your video can be one of the most time-consuming parts of creating a restaurant video. Fortunately, however, there are ways to make it easier. With these 8 secrets in mind you’ll be editing like a pro in no time. When we are done you will have learned how to edit as fast as possible with ease and confidence and more importantly you will have developed some great skills that anyone who wants to edit videos professionally should have!
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