App Install Ads For All Big Platform [Complete Guide]

App Install Ads campaigns offer a lot of downloads within a relatively short time period. This eventually improves the app’s ranking in app stores. Organic traffic is also possible, which can result in more downloads and exposure.

This type of advertisement includes the app name as well description, image, and CTA button. Dependent on the platform, additional features may be available. They are used to promote the installation of mobile apps from other sources than the app marketplaces. This information is often displayed in social media feeds and websites that redirect the user to the app for download.

What Is App Install Ad Platforms?

Mobile app advertising is built upon several business models. Each model defines what performance an ad company charges advertisers. CPM (costs per mile), CPC, cost-per-click, CPI (costs per-install), and CPA are the most popular models.

CPI (cost per acquisition) and CPA (cost per acquisition) are the most effective models for app marketers. They allow brands to measure actual ROI (return-on-investment) for a budget they allocate to advertise their apps. App installs ads enable app marketers to acquire high-quality users to expand their app’s userbase by analyzing ad campaigns data.

Both the Android and iOS mobile app ecosystems have been challenging mobile user acquisition for brands and developers. App stores didn’t suffice to acquire new app users. This was primarily due to app discoverability. The co-called Pay Per Install networks were established to allow marketers to purchase app install ads in bulk.

There are many such networks that provide app marketers with technology platforms to help them generate mobile app installations. These networks’ effectiveness is affected by their reach, ad formats used, and the number of targeting options that they support. The networks are large and include giants such as Facebook, Google, Twitter which offer the best targeting options. However, smaller players can compete with them in CPI cost, customer support, and reach in certain geographies.

How App Install Ads Work

App install ads allow users the ability to download and install your app straight from your advertisement. They are meant to drive installs directly for your mobile app.

They can be found in Facebook newsfeeds or redirect users to the app store. These campaigns can drive installs within a short amount of time, increasing the app’s ranking in store apps. They can also boost organic traffic. Campaigns that use app install ads often result in increased exposure and downloads.

Here’s how it works. You create an advertisement and post it on a platform such Facebook App Install Ads. The click-throughs are tracked by identifiers (such as IDFA or AAID for Android) and can then be logged. This allows developers and marketers the ability to track activity to measure their performance.

App Install Ads Facebook:

Facebook mobile app installation ads account for half the top-grossing application.

The perfect target audience is why they are so effective:

Custom Audience targeting is a way to reach users by segmenting the market. This includes certain demographics, interests, behaviours, as well as device usage.
By Facebook’s abundance of user data, lookalike audience of highest-value customers can be processed.
You can create campaigns like re-arrangement that target users again based off previous actions.

Ads can be featured on Facebook, Instagram (Audience Network), Audience Network, Direct Link to the App, Google Play and Kindle Fire Store. Playable ads are also available, which allow users to test and play a game application before installing it.

Once the trial game has been completed, the Call To Action buttons direct users to the App Store (or Google Play Store) where the full version of the app can be downloaded. It is interactive and extremely useful. For users who are interested in installing apps with higher quality or higher intent, they have the option of trying-before-you-buy video ads.

App Install Ads Twitter:

This particular platform displays in the user’s homepage feed. It can either be video or image format. It’s called an “App Card”. This allows you to view an image and check the rating of the app. You can also install or review an app.

Even though Facebook is a popular social media platform, Twitter boasts a vast user base and advanced targeting options to reach the right audience. It can target specific groups of people and audiences or the same users for targeted marketing. The cost-per-app click pricing system is used for app campaigns. You only pay for clicks which lead to the opening of the app in the app stores. This is easy, as 83% are on mobile.

News apps
Utility and productivity applications
Apps to finance
Educational apps
Apps related to events

App Install Ads Pinterest:

They are known as Promoted App Pins. These pinners can use them to download the mobile app. It is more valuable over time as pinners are more likely to download apps.

It is important to note the following optimization objectives:

* App Install: The bid should be set at the cost of your target Cost per Install (CPI). The Pinterest algorithm adjusts Cost-Per-Click (CPC) bids every day accordingly. You will then be charged the Cost Per Click (CPC), if users click the page.

* App install traffic: Advertisements work like the Cost Per Click Campaign (CPC), checking for clicks. The bids can also be manually adjusted to meet installation goals.

App Install Ads Snapchat:

It features a swipe-up feature that allows users to quickly access the app.

* The main advantage: Snapchat users can use Snapchat to download the app. It runs in the background. The app will automatically download the files in the background.

* An attachment option called Deep-link is available to reengage old users. If Snapchat users already have the app installed, the swipe-up action takes you to a particular place. It could be a level within a game or a page on a shopping application. Deep-links can be used to help the user buy something if they haven’t already.

App Install Ads Google:

It is widely known as the most powerful search engine in all of the world. Google is the best choice for app users. Advertisements can be placed at:

Google Search Network
Google Display Network
YouTube
Google Play Store

You can add, delete, or modify original content according to the Ad appearance. This is done to provide a fantastic ad experience. Google makes it easy to create the campaign, place, and other details, Google will take care of everything else. Google uses machine learning to optimize ads. The process is based on performance, while also displaying Search, YouTube Ads, and Display Ads.

App Install Ads YouTube:

YouTube has 1 Billion monthly active users. It is another platform that can reach the audience. It facilitates fast sharing of content. YouTube mobile app installation ads contain videos that have been merged with Call To Actions (CTAs) that link to the app.

* YouTube URL, text (text, app icon), app store text, and ratings videos can all be shared in this.

* Market segmentation remains an important factor. Additionally, you can connect the account with Google Play to conduct analysis since YouTube is connected with Google.

Wrapping up

Social media apps have made the market extremely competitive. There are over 2.7 million mobile apps in the Google Play Store. Apple App Store has 2.3 million. A well-designed app is essential. It is crucial to market the app effectively and build brand loyalty. This will ensure that you get many downloads. You can do this by adding install ads to the application.