Innovation in the video tech industry has an immense impact on your daily life, no matter if you’re a broadcaster, content creator or just a consumer.
The majority of the media we consume each day is in video form. It is the most engaging kind of content. The Coronavirus pandemic has made video even more popular. See Also: 20 Things To Do When Business Is Slow
Check out this list of video tech innovations to get a glimpse into the future.
Interactive Video
Video content is typically linear in nature. The only options for interaction with the video are play, pause or speed controls.
Interactive video. Interactive video technology will allow people to interact and engage with the content they are consuming.
Interactive videos integrate functionality directly into the video. Regular videos encourage people to use additional tools like comments, likes and shares in order to increase engagement. This functionality can be in many forms, including:
Howevertons and clickable objects in the frame may reveal hidden information. They also link users to a separate website.
The ability to choose your own route formats allows users to personalize their experiences
Input fields that allow for user-submitted information
Year after year, the adoption rate of this new technology is rising rapidly. Wyzowl conducted a survey of 813 marketing professionals and found that 24% planned to include interactive video in this year’s strategy. This is an increase of 3% over the previous year.
According to data, interactive videos are much more popular than their traditional counterparts. According to a 2017 study, interactive video increases view time by as high as 47%.
Super Resolution
If you’ve ever wanted to upscale old movies and home videos in higher resolutions suitable for 2021 then you’re in luck. Super-resolution is the ability to convert still images into video.
Super-resolution simply means that images and videos of lower resolution are converted to higher resolution by AI machine learning software. This AI software merges several low-resolution frames in one high-resolution image. Most modern smartphones include this technology in their camera systems. This means that it is likely you have already used it.
Researchers have found it difficult to apply the technique for multi-frame videos. The process for still images is well-understood and relatively simple. According to a Stanford University study it can take up to 20 minutes just for one frame to be scaled.
Public gatherings were stopped, and many people received stay-at–home orders last year due to the COVID-19 outbreak. This gave businesses a new incentive to take on this problem head-on to ensure that older content can be updated for consumers. Many companies responded to this need by using distributed cloud technology to alleviate the enormous CPU costs.
This innovation has made video super resolution possible for mass use across the industry. Soon you will be able to view any content in 4K.
Flexible Displays
Remember the flip phone. It’s back, but this time it comes with a touchscreen. Foldable smartphones are quickly becoming more popular and appealing in the smartphone sector. It is easy for people to forget just how far this technology has advanced.
Flexible displays first-generation were not allowed to be sent directly by the user. They had to have been molded by the manufacturer and then placed by them during production. This curved display was used for devices such as Galaxy Edge and iPhone X.
Second-generation displays appeared soon after the original and are capable of being modified by the user. Samsung’s Galaxy Z Fold smartphone with its few competitors was able to fold their famous folds using this generation display.
Unfortunately, the technology came with a host of technical problems that caused major disruption to the user experience. Flexible displays’ prospects for 2020 were dimmed by declining smartphone sales, a global pandemic and other factors.
But times have moved on. Samsung’s Galaxy Z Fold 2 and other flexible display technologies have been well received by the public. As video technology evolves, new ways of experiencing video content online will be available.
This trend is worth following if your goal is to produce video content. Follow the latest video technology trends to find out what is new and best in video.
Ultra High Definition Virtual Reality
The initial difficulties in gaining traction for flexible displays were similar to the early days of VR technology.
Early adopters were plagued by a variety of problems, such as motion sickness, poor quality displays, high entry prices, and a lack in engaging applications. Many saw technology as a passing fashion.
VR has had some time to develop, and it is now capable of meeting its initial expectations. Ultra High Definition displays, with resolutions as high as 8K, give users the virtual experience they’ve been waiting for.
VR is on the verge to mainstream adoption, thanks to low latency technology enabled by 5G and high-quality, cost-effective gadgets.
Multiview
There have been many instances in which the coronavirus pandemic has sparked new growth in the video tech industry. Multiview allows many people to view the same piece of content simultaneously. This is undoubtedly the best example.
Video platforms were asked to include multiview functionality in their services to alleviate stress and to allow users to make safe connections.
Multiview was requested on many platforms, such as Netflix and Hulu. Furthermore, any gaps were filled with third-party software. Multiview will be a common feature going forward.
Future Video Technology Innovations
Current technology trends indicate that video content is becoming the most dominant type of content on internet. As video technology innovations develop and mature, the industry will be more dominant.