4 Ways to Use Instagram Insights to Improve Your Marketing

Instagram insights are one of the best analytics tools for the platform. It tells you exactly what you need to know, to grow on Instagram. If you’re looking for the four ways to use Instagram insights to improve your marketing, then you’re at the right place. Today we’ll discuss the importance of Instagram insights and their relevance in the marketing industry. So without further ado, let’s dive right in.

Explore your follower demographics and behavior

If you didn’t know, your audience is the most important thing on Instagram. If you can maintain and retain your audience for a decent time, you’re on the verge of exploding on the platform. If your use your Instagram insights well, you can see and analyze your follower demographics and behavior. To access this information on Instagram insights, go to the insights home page and scroll down to the follower’s section. Here you will find information about your followers. This includes their age, their nationality, and their active phases. Now there is a lot to understand from these. If you take a look at your follower demographics, their age influences the type of content they consume. If yours reveal that your audience is a bit young, you can focus on creating content that young people will like. However, if otherwise, you have to put in the effort for more mature content. The second thing is their nationality. Certain trends and effects are more popular in certain countries. This helps you identify what type of trends to follow when you post one. The last but not least, their active phases. If you know when they’re active, you know every bit of information you need to create great engagement. If the majority of your Instagram followers are online in a single phase then posting that time, would result in the highest participation. 

View data for posts

Another mighty thing that you can do on Instagram insights is view data for individual posts. This includes likes, comments, follows impressions, and much more. The default posts page of your Instagram insights only reveals analytics of the three of your most recent photos. If you want to see further, click on “see more” in the top right corner. You can filter this data based on the content type, measurement criterion, and time. This will help you get a better understanding of when your post started gathering traction and from whom. This also helps you analyze your profile. This means you can compare two different content formats that you post and see the difference in engagement they can fish for. Also, certain measurement criteria tell you certain things. For example, high impressions but low engagement means, that people found it interesting, but the content was not compelling enough to get a like. Also, higher comments and fewer likes mean that some people found it intriguing enough to fight for and some people couldn’t care less. This helps you understand what works on the platform better. 

Evaluate Instagram stories data

Most people haven’t caught on yet. Instagram stories are a great way to influence people. A lot of the successful influencers have used this trick and it’s time you do it too. Using your Instagram insights, evaluate your story’s engagement. On insights, you can catch a glimpse of your past two weeks of stories. However to compare anything you have to eliminate a variable from the equation. If that got a little too technical for you, to measure one criterion of performance, you have to keep the other constant. For example, if you’re trying to experiment with the story’s content, then you need to fix the time of posting constantly. Or if you’re trying to figure out when your audience is more susceptible to watch your stories, then you have to keep the content similar. You can do this with multiple things as well. Evaluating this data will help you clarify, the content type that people prefer and the timing that gets you the most engagement. Also, look ours for story replies and reactions. If you own a mem page on Instagram, then your stories must be gathering at least 50 percent laughing reactions. This reveals that your stories are in line with your content. 

Examine paid promotions data

If you are tied to some companies and are running sponsored posts for them, then this is a must-have. You have to examine your paid promotions data. We’re sure this is what the companies and brands demand too. If your conversion rates are low, then the brands wouldn’t want to engage with your profile. Also, if you have ever run an ad on Instagram, then you would know what we’re talking about. You can see the cost per click of the ad, and also the return on investment. If you can run ads and gather engagement, then your profile should see exponential growth in the niche. For this to happen you need to make catchy ads, that are in conformity with the brand image and also hold the viewer’s attention. If you can get these three right simultaneously, then you’re all set. 

Buy Instagram followers

One thing that not a lot of people talk about is buying Instagram followers. Buying Instagram followers gives you the social proof you need to get a headstart. If you’re starting out right now, then buying Instagram followers will help you get more followers down the line. If you are looking for the best sites to buy Instagram followers from, then the ones that we recommend are get viral and viralyft. 

Conclusion

The above-mentioned four tips are great ways to use Instagram insights in your favor. If you’ve never tried these techniques before then we highly recommend you do so. A lot of people have seen stagnant growth in their profile, due to poor marketing skills. This is why we came up with this guide that has information collected from brute evidence of what works on the platform. If you’re looking to get ahead of the curve, then these actionable will help you get through. Till then, keep scrolling and spread the word.