If you’re looking to use a tool such as Influence Grid, it’s likely that you’re also searching for a way on TikTok to achieve more. TikTok, one of the best platforms for such meaningful partnerships, is great for helping companies build online credibility.
TikTok boasts 689 million monthly active members and is the fastest-growing social network. It’s also the perfect environment for younger customers searching for authentic brand connections.
Today we’ll explore how InfluenceGrid could help you get the most out TikTok.
It’s a fast-paced platform for sharing experiences that became popular among younger users looking for authentic experiences. TikTok is a platform that allows users to capture, share, and display the world’s creativity, knowledge, and meaningful memories via a smartphone.
TikTok is different from Instagram and Facebook. It’s all about entertainment. TikTok will help you reach Gen Z users. See Also: 18 Way To promoting youtube videos to increase views
TikTok Influencer Marketing
TikTok marketing strategies often include influencer marketing.
TikTok is, perhaps more than any other platform or app, all about connecting people. With phone-captured clips, you can showcase the human side to your business and generate interest in it.
Although the majority of TikTok users fall between 10 and 29, many companies don’t know how they can connect with these younger clients. Gen Z customers seek authenticity, fun and creativity. Influencers will help you understand your audience.
Influencers as partners:
- This will help your business keep up with the latest trends
- Achieve the right message for a younger audience.
- It creates a strong brand image for your company
- Connects you to a group of passionate fans
- Enhances engagement
- How Influence Grid can help you find influential people to partner with
Companies looking to work on TikTok with influencers face the greatest challenge: finding the right people. You must ensure you choose influencers with relevant connections to your target audience. It is easy for people to get lost in the search for the right partnership.
Influence Grid can be used to help you locate influencers on TikTok. This solution includes a database with more than 125,000 influencers. You can search by topics, engagement rates, engagement levels, and other criteria. You can also find influencers in your area.
It works
To get started using InfluenceGrid all you have to do is enter a keyword in to the search box. You can also filter for people by their location, or search within niche categories.
You can search by username to locate specific influencers.
Influence Grid
These are the features
InfluenceGrid is designed to help you find influential people faster. It is the only tool that allows users to search through thousands of niche-specific results for influencers, so they can be found the most suitable choice.
The following features are available:
* TikTok’s search engine: TikTok allows you to search for influencers in a database with more than 125,000 by entering their username. You can also check details such engagement levels or likes per clip.
* Niche and location search: You can browse relevant options based upon your niche to find the right influencer for you. There are over 100 categories available. The location search allows you to find local influencers.
* TikTok calculator: This unique feature from Influence Grid allows you calculate the cost per post for working with an influencer. This tool is perfect for budgeting.
* TikTok influencer analytics. Need to compare possible partnerships? InfluenceGrid allows to analyze your influencers on the basis of their engagement, followers, where they are from, and many other criteria. It’s simple to view detailed analytics on the people you might work with.
* TikTok Influencers – Create a list to find potential connections with people with similar interests with InfluenceGrid. You can even use the Top Videos feature to determine if an influencer is trending in your area by viewing their most recent videos.
* TikTok’s email finder: Once the influencer you are looking for has been found, you can search contact details and information about them to reach you and suggest a partnership.
These are the features
Pricing
InfluenceGrid makes pricing easy. There are four packages to choose from with either monthly or annual options.
While the first package can be used for free, it will only show you five of your search results. After that you can use:
* Freelancer – $30 per month for unlimited search, a full report system on influencers, exporting for 500 and a follower filter.
* Team: $60 per monthly for all the features of freelancer plus full influencer reports and filters. You can also export upto 1000 influencers every month.
* Business: $150 per monthly for all the Team features, plus the possibility to export up 1500 influencers per months.
The Pros and Cons Of InfluenceGrid
InfluenceGrid offers more benefits than it has challenges. However, it is worth considering both sides before making an investment.
Pros
* Reduces the time spent on finding influencers
* Useful resources for influencer and colleague comparisons
* Export complete lists of influencers
* Simple to use
* Locating and searching for niches
Cons
* Limited free plan
Successful TikTok Influencer Partners
Want to know more about the TikTok influencers and their benefits?
These great examples show how brands and influencers can work together.
Twin Melody, Gymshark. Gymshark created an influencer connection with Twin Melody YouTubers in order to reach the 16.5 million viewers of content creators with the hashtag#gymshark66.
Mucinex: Mucinex launched a Halloween campaign featuring four influencers in order to promote its products for the coming flu season. Mucinex gained a lot of TikTok followers thanks to #TooSickTooBeSick.
Successful TikTok Influencer Partnerships
Zach King and Playstation. Zach King is a well-known YouTuber for his magical videos. Playstation has partnered up with Zach King to get people excited about the next summer of gaming. King is a popular YouTuber with over 60 millions followers. He quickly brought new customers to Playstation’s account.
Zach King and Zach King
Too Faced: Too faced collaborated with influencers in the launch of Damn Girl mascara. The hashtag #TFDamnGirl helped to get the company over 800 million views.
Too Faced
* Anna O’Brien and Amazon Prime. Anna O’Brien (fashion influencer, known as “Glitter and Lazers”) worked with Amazon Prime in order to promote Prime day on TikTok. She even created an Amazon product page for recommended products!
Final Thoughts
TikTok has not gone away and so is the demand for influencer marketers. InfluenceGrid is a great resource to help you identify the right partners and take advantage of TikTok’s potential.