Logo File Format is, therefore, a silent brand ambassador. It is the identity of a company. The logo should be able to maintain its visual value, message, and communicativeness, regardless of where and how big it is. It must adapt to all formats and last many years. See Also:15 Best Alternatives To Google AdWords in 2021
Logo designers do not create one but many different logo file formats. So, after a logo designer has been established, you will be left with multiple logo file formats.PNG, SVG. JPG, JPEG. PDF.. Each format has its own functionality and use.
What are the functions of the different?Formats for logo filesWhich format should I choose? Which format should I choose? Let’s get into it.
The Vector and the Raster/Bitmap graphics:
Logos must be displayed in the same way on both computers and printing devices. There are several standard formats that can be read by different programs to enable this. There are two main graphic standards: The Vector and Raster graphics are the most common.
Raster Graphics
Bitmap or raster graphics are made up of tiny pixels that form a large grid. Zoom in on any raster photo to see individual colored pixel squares. Bitmap images appear clear and defined when they are normal size. This is due to the micro-pixels that are close together. These images become blurry and less sharp if they are enlarged. It is easy to calculate: the higher the number of pixels per inch, then the higher resolution graphic. Photoshop is a raster-based software. Raster images cannot be scaled so they need to be exported in different sizes that will work with various programs. Raster graphics should not be used as the source for your logo file format.
Vector Graphics
Vector graphics use points, curves and lines to create large geometric shapes. These are original source files and can be edited with applications. A vector image is a better option for a logo design. It can be scaled to any size and still retain its clarity. Adobe Illustrator is a vector-based software. It is a vector-based program that designers use to create logos. Vector images can be scaled.
Types of File Formats
Your source file must be in vector-based format. However, there are many types of file formats available for different purposes. Here’s a quick overview of the information for each type.
AI
An ‘ai” file is created by logo designers when they create vector-based images using Adobe Illustrator. The Logo file format is Adobe Illustrator or AI. It is used to create and edit your business logo. Because they are vector-based, you can modify them without affecting your logo’s image quality. An ‘ai” file cannot be opened with Adobe Illustrator software. Once designers have finished creating and editing their logos in ‘ai,’ they can export them into other file formats that are available.
EPS
Encapsulated PostScript stands for Encapsulated PostScript, and is similar to ai which is a vector image format. Their size can be adjusted without affecting their quality. Designers often convert the ‘ai” logo file to an ‘eps file. It is the standard for logo files. ESP images can be scaled easily and have a transparent background. These images are a great logo file format to print – they can be printed in any size you want, including small enough to fit on a pen or large enough to print on a billboard. This file format is not compatible with uploading your logo to a website or social media sites. You will need to search for other formats if your software doesn’t support esp. This file can be great to keep.
SVG
SVG stands for Scalable Vector Graphics. It is a vector file. SVG files can be scaled to any resolution. The best thing about SVG files is that browsers and digital devices can read them. They are universally supported for viewing and can be scaled like vector graphics.
PDF stands for Portable Document format. It depends on the software used to create pdf files. If it is generated using AI, it will be a vector format. You can also export pdfs from many programs to save them as pdf files. These pdfs can either be view-only or editable. The background color of a PDF file format can be different from the graphic. A pdf file format can be used for purposes that are based on its quality, such as printing high-quality documents or exporting to the internet at low quality. You cannot upload logos from pdf files directly to the websites.
PNG
Portable Network Graphics is a raster file format that allows for image viewing. Although they are not very useful for printing, they can be used to upload images on websites as thumbnails and icons, email signatures, social media banners, and so forth. These images are great for web applications as they can be enlarged to high quality. They can be vivid and vibrant, and have a transparent background or a solid background.
JPG/ JPEG
JPG or JPEG stands for Joint Photographic Experts Group Standard. It is a raster-based format. These file formats have lower quality than JPG, and can get more pixels when resized. JPG is a type of logo design format that is easy to code, compress and store. It is the most popular file format on the internet.
I hope this explanation gave you enough information to get a good idea of what the.Formats for logo filesThese are their purposes.