Google app installer ads support the popular pricing model, pay-per Click (PPC).
After all the excitement of developing an application, the next step is to increase downloads. You, as an app developer and owner, must ensure the app’s installation. You should market your app. Using Google Ads to increase app visibility in the market is a wise move.
Google Ads is an online advertising platform, which was introduced by Google back in 2000. It was formerly known as Google Adwords. Google Ads allows advertisers to display service listings, short advertisements, and video content. This content can be used to promote mobile applications to users within the Google Ad Network.
Google Ads – How to Get Users For Your App
Today we will talk about how you can increase your app downloads using apps promotion services like Google Ads.
1. Keep Track of Everything
Conversion tracking is essential to assess the effectiveness of your campaign for app install ads. The protocols between an iOS app and Android apps must be adhered to. You can easily track Android apps because all you have to do is let Google Play do its work. (The Google Play Store is affiliated with Google Advertising.
It takes a few extra steps to track iOS converts. You will need the Google Mobile AdsSDK. This is a set of programming tools that app designers can use.
It doesn’t really matter whether you use iOS or Android. The point is: you won’t ever be able to measure everything without tracking it all. Measuring analytics gives you the ability to identify where you are failing and allows you to make adjustments right away.
2. App Awareness
Are people aware that your app exists? Is your location known? Imagine that you have a new business opening in a community. If business owners fail to let the people know about it, they will go bankrupt. AdWords has universal app downloading campaigns. Because they are fully automated, they automatically increase awareness via targeting, bidding, and ads.
Google will do a lot for you by taking out the effort of advertising. A PPC auction is another useful way to get your ads seen by people. This increases your chances of them downloading your application.
3. Creating a Campaign
App install campaigns can only be created by identifying relevant keywords. This is important because it allows you to showcase your campaign through search and display networks. To get started:
- Click the red +Campaign icon
- Select “Search Network only”.
Follow the AdWords directions. Campaigns for increasing app installs share the same meaning as marketing campaigns: to make your app more visible to the public. Relevant keywords are essential for your app. Your keywords will lead people to your app.
4. Advertising
AdWords advertise your app the same way that a national magazine advertises your website URL. There are several options available to you:
- Search Network
- YouTube Network
- Display Network
You can target both Android and iPhone users in the app store by using any of these options.
It’s all you have to do now is write compelling ad copy. (Remember your Sales Copy 101 lessons.) Google does whatever it can depend on the budget.
However, ad copy can make or break the app installation. Although you aren’t selling products directly to customers you are still advertising them. The following are tried-and-true principles of advertising are required: Tell people what your product can do for them.
5. Mobile App Install Campaigns
The campaign for mobile app installation ads is different than the universal app campaigns. It’s because you have to create different campaigns for each network. Remember that universal app campaigns can be completely automated, so you don’t have to do any manual work.
The mobile app install campaigns are shown on YouTube, as well in search networks and display networks on tablets or smartphones.
Let’s have a look at what it takes to set up an install campaign on the display network.
Only choose display network
Click to Install Mobile App (which is the marketing objective).
- Add app to name, ID, or publisher
- Please fill out the following fields
- Set up an ad group, and all ads needed for the campaign.
Conclusion
People are fickle. It can be difficult for app developers to get people to download your app. Google Ads has quickly become a favorite marketing platform in recent years.
This life-saving tool can help you reach people and boost downloads whether they are using YouTube, Google search, or another app. Google Ads can be used now, so you have nothing to lose – it’s well worth the investment.
Comment below for more help in installing apps. Our experts are available to answer your questions.